Smart Marketing

Smart Marketing

Hewlett Packard
The leader in printers adds value to the web by making social media “printable” – the “Print the Web” campaign
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NikeiD & Nike+
Building community and passion through engagement with design and running communities.
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Apple
I’m a Mac, I’m a PC” advertising campaign, in particular use of synchronized banners which “spoke” to each other.
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US Army
The US Army creates a video game “America’s Army,” a valuable tool for creating positive awareness about the Army to young Americans during an unpopular war.
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Burger King
The king of all viral hits, the Subservient Chicken campaign, where a person in a chicken costume will do whatever you ask it to. A sly nod to the Burger King “Have it Your Way” slogan.
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Mini
A sleek yet entirely useful corporate website driven by smart media buys, with interactive games, custom design of your Mini, and a “carfun” footprint calculator – all reflecting the Mini philosophy and image of fun.
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Obama Campaign
Barack Obama’s online political campaign engages voters with layers of messaging by leveraging email, texts, search ads, Facebook, Twitter, Digg, LinkedIn, Youtube and many more outlets. The results – the most money ever raised – speak for themselves.
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American Express
creates a community for its core business customers and turns a corporate website into an ongoing media annuity.
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Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.