Print Ad from a Lottery Campaign

I am always a big fan of simple ad execution, and I found this print ad totally stunning.

It was taken from the local newspaper, and the advertiser is Sports Toto Malaysia, a lottery games company. They are promoting one of their lotto-type games, which is called 6/49, where you need to pick 6 numbers from 1 to 49 to stand a chance to hit the jackpot.

The chinese words used here are “只要有恒心 數字變黃金” which literally means that persistent determination can turn numbers into gold.

What made this ad so brilliant is that you can actually find 6 numbers from this group of chinese words.

Those numbers are 23, 7, 40, 39, 44, 9 which also the jackpot numbers for draw date on December 17th, 2008 !!