AdAsia 09 took place in KL this year, sharing knowledge, expertise, and last but not the least – contacts. It was an exciting event for us as well, which gave us an opportunity to see our old friends and to get to know new ones.
As a whole, this event brought 630 delegates from 23 countries – South Korea, India, Pakistan, Singapore, Taipei, Philippines, Japan, Indonesia, Thailand, Sri Lanka, United Arab Emirates, Bangladesh, Hong Kong, Nepal, Vietnam, Australia, Germany, USA, UK, Mauritius, Poland, Kazakhstan and host country Malaysia. This multinational team of media people made it an unforgettable experience of sharing ideas and expertise.
AdAsia’ aim has been, and remains to expand and raise strategic thinking and creative bar, to improve the role that brands play in improving lives and broadening horizons, to redefine markets and to reach more consumers. These three days of blast among media gigs saturated with conference sessions, networking lunches, tea breaks and dinners hosted by sponsors definitely made it.
Innity participated in this event as an exhibitor introducing delegates and visitors into our business and products. Our core motive in this business is to make our clients’ campaigns more efficient and accountable, so this time we featured our Performance Network and unique ad formats developed by Innity.
It was also a great chance for us to thank once more Mr. Glen, the CEO of BPA Worldwide and Mrs Doreen Chan, General Manager of Asia Pacific Region, BPA Worldwide, for their excellent work they did certifying our ad serving platform. We were fortunate enough to have them as our neighbors at the site.
Other exhibitors sharing the site were Celcom, Aljazeera, The Sun, Malaysia SME, etc. Conference was wrapped up with a farewell dinner hosted by the Indian AA, which will host the next congress in New Delhi in 2011. Vietnam has made a bid to host AdAsia in 2013.