Innity; Southeast Asia’s leading online media network, signed on an exclusive partnership with Mobile88.com; a much sought after technology website to help improve Mobile88.com’s advertising sales in the region. The new partnership has been formed to fortify the network as a top advertising platform in Southeast Asia.
Mobile88.com is an established player in the technology space providing advertisers with a key link to mobile technology enthusiasts and currently has an astounding number of 8 – 10 million page views per month and 1.65 million absolute unique visitors per month. Innity, through its extensive reach and widespread network, will provide Mobile88.com with an effective stage to distribute their message to advertisers.
The internet has become an increasingly central place in the media universe. According to eMarketer, the internet’s share of total media spending will continue to rise, from 15 percent in 2010 to 20 percent in 2014 during which an additional $11 billion will flow into the online advertising space. This enhanced level of spending only goes to show that the internet is where advertisers and marketers are finding their audiences today.
“With the surge in digital advertising in Southeast Asia, we believe that this is a crucial channel for us to embrace to enable us to reach out to our target audience”, said Lim Kok Hing, Executive Director, Mobile88.com. “Through our many years of working with Innity, we have found that they have the most efficient technology, demonstrated an immense amount of market knowledge and work with some of the best brands in the industry. Our partnership with them will be vital to our success in this region”.
“Our exclusive agreement with Mobile88.com represents a significant step in our growth strategy for the company,” said Phang Chee Leong, CEO, Innity. “Being an exclusive partner for a premium site such as Mobile88.com, will make it possible for us to cater more effectively to our mobile, telecom and other related industry clients. We would have greater flexibility in proposing formats and campaign plans that are in line with the objectives of both the advertiser and the publisher.”
Innity continues to seek additional publishers to facilitate the expansion of its Southeast Asian operations to ensure the provision of a variety of engagement based advertising formats and innovative payment models to advertisers.