Innity revealed its newest male and female networks; Engage Him and Engage Her, for marketers, to provide them with a platform to buy into a wide variety of content channels while ensuring that they reach out effectively to their target audience. These networks provide marketers with access to more than 1000 new sites in addition to Innity’s exisiting offerings.
The networks bring together some of the best local, regional and international sites catering to the interests of the modern age, digitally-savvy men and women. These networks enable marketers to ensure the delivery of the right message to the right audience at the right time and place.
In comparison to a standard Run of Network buy, a network with a specific focus such as Innity’s Engage Him and Engage Her network helps to ensure in-depth targeting and prevents the inefficient use of resources while ensuring increased ROI. The company’s network will provide scale, convenience and relevance to its customers.
Some of the sites that are a part of the new networks include but are not limited to the following: Cozycot, Female First, Women’s Health, Goal.com, Vr-Zone and Top Gear.
The service will be offered in countries across Southeast Asia starting initially with Singapore, Malaysia and Indonesia.