dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, conducted its fourth annual regional event in Singapore on June 16th and 17th at the Suntec Convention Centre. This year, there was a significant increase in exhibitors with a strong interest from companies around the Asian region. A number of new initiatives were also a part of this event such as the Start-up Pavillion which was an area reserved to market new companies in the industry and the Online Business Matching initiative which was dedicated to attendees of ad:tech Singapore to ensure that they met the right people before or after the show
The event highlighted the growing importance of the digital marketing space in Asia and saw the participation of some of the most influential mavens in the industry dispensing useful content to help spur the sector on further.
Innity participated in Adtech for the 3rd time round. The quality of the participating professionals this year was the best we’ve seen till date at this forum. Additionally, we helped to distribute some meaningful content by way of:
a) Presentations by Arshan Saha, Country Manager, Innity Singapore and Lee Pey Ling, Head of Ad Operations, Southeast Asia on how advertising can be effectively integrated into the wider marketing mix through the help of ad networks, adding value across all channels and creating a multi-dimensional approach whilst enabling the most efficient results
b) Participation at a panel discussion on how to enterprise creativity to drive digital innovation by Fabian Looa, Regional Director, Innity
c) Distributing unique premiums such as an xBox 360 with a Kinect to the winner of the lucky draw along with notebooks containing industry-leading content
And until the next year…