Southeast Asia’s online media network Innity has collaborated with adSage, a leading digital marketing agency in China to take advantage of adSage’s Search (AFS), a distinctive automatic system for SEM campaign management researched and developed by adSage.
Through the cooperation, Innity will be able to leverage on the centralized advertising campaign data from AFS, allowing Innity to provide its advertisers with an array of insightful reports and optimization suggestions, which in turn will enable advertisers to achieve improved ROI while automating many of the manual tasks associated with daily SEM management activities.
Innity’s CEO, Mr. Phang Chee Leong, said, “Internet users are becoming increasingly sophisticated in their outlook and deployment of the services that are available online. In order to maintain our leadership within the region, we have to continuously be a step ahead in the market utilizing our unique technology to devise innovative products and solutions that provide significant benefits to brands. We are very excited about this partnership and believe that AFS is a superior technological solution which is a crucial element of any brand’s digital strategy”.
adSage employs over 400 professionals and has multiple branches in the U.S. and China. adSage’s flagship product is a professional bid management and automation tool. Used by over 100 premier advertisers, including the largest Chinese online bookstore, largest retail store, and largest financial and insurance institutions, among others. adSages’s software provides advertisers efficient management and optimization to online advertising campaigns across different search engines including Google, Baidu and Bing.