with Highly Engaging Video Ad Formats
According to eMarketer, by 2014, video is set to be the third largest online ad format. The reason for this is that with video ads, marketers are able to generate the same emotional response from their audience as a TV ad is able to. Video ads are also measurable and allow for the implementation of targeting techniques as opposed to TV ads. With the launch of EnRoll, Innity is perfectly positioned to take on the opportunities offered by this exciting medium.
Essentially, the EnRoll video ad formats are housed within the video player, inviting users to rollover or click on the ad. There are currently five video ad formats that are both Pre-Roll and Mid-Stream units running mainly on Cost per View (CPV) and Cost per Engagement (CPE), ensuring a cost effective solution where advertisers pay only when a user views or engages with the ad unit.
The innovative mid-stream ad units – Strip, VidStrip, Side-Step, and Appeel are highly engaging units that initially appear as an overlay at the bottom or in a corner of the video browser five seconds after the video plays, inviting the audience to interact with the ad. Upon rollover/click, the ad expands within the video browser for an immersive Rich Media experience for the user. Advertisers can populate the ad with interactive product info and tips, videos, store locator, as well as social sharing features, ensuring a comprehensive brand engagement experience for the users.
Fabian Looa, COO of Innity, said Enroll video ads not only has the ability to bring the emotive power of television online, it can also take advantage of the powerful interactive elements of social media and online advertising, bringing together the complete Eco-system of brand marketing into one video ad unit. He continued, “Moreover, targeting technologies like Geographical, Behavioral, and Re-targeting give brands the ability to present highly relevant ads to the individual. This results in extremely engaging ads.”
According to Forrester Research, video is and will continue to be the fastest-growing format in online advertising. Digital video advertising will reach $2.0 billion for 2011 and $5.4 billion in 2016.
Advertisers like Samsung, Oreo’s, and Sime Darby are among the first few brands to work in with us to explore the growing potential of online video advertising.
“Innity has worked with us on a recent electronic product campaign where wanted to focus on the local Singapore video market, and they offered a great way through their exclusive partnership with RazorTV. I am very pleased with the results given that there was a low cost of investment and a high turnaround time to achieve our traffic KPIs,” expressed Aaron Gomez, Head of Interactive Marketing at Cheil Communications, Samsung.
Innity’s Premium Network of video publishers currently includes the likes of RazorTV, Tonton, SinChew, Viva News, and Kompas.
We will also be demonstrating the full range of revolutionary EnRoll video ad formats at the upcoming ad:tech Singapore in June. So stay tuned!