Innity Joins IAB Singapore Leadership Council

Innity Joins IAB Singapore Leadership Council

Great news! Our very own Arshan Saha, Regional Director of Innity, has been nominated to the Leadership Council of the Interactive Advertising Bureau (IAB) Southeast Asia Singapore Chapter for the first time!

Formed in June 2009, the IAB Singapore was created to raise the profile of the digital industry and promote the investment in interactive advertising across Singapore and Southeast Asia. The role of the Leadership Council is to guide the strategic direction of the IAB based on the views and recommendations of its members.

Arshan Saha said “Innity is committed to continuously strengthen its lead and reputation in the industry. As a member of the IAB Singapore Leadership Council, we are able to reiterate our assertion to advertising quality by providing industry peers with metrics that will deliver greater transparency, sharing best practices to foster growth in the industry, and recommending standards on interactive advertising to improve digital performance.”

Loren Shuster, Country Director-Singapore and Emerging Markets, Google, taking the reins as the new Chairman said, “I am very honored and excited to take on the Chairmanship of the IAB for the coming year. The IAB serves an important role to nurture the growth of the digital advertising industry in Singapore. I greatly look forward to working with such a distinguished and diverse group of digital industry leaders who make up the new Leadership Council. I would also like to thank Ken for his leadership, energy and commitment since founding the IAB 2 years ago.”

Innity will join several other industry-leading organizations on the Leadership Council including, inSing Digital Media, Komli Media, MediaCorp, Microsoft Advertising, Singapore Press Holdings, and CBS Interactive.

Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.