Shanghai – Omnicom Group’s digital agency NIM Digital has partnered with Innity to introduce the cost-per-engagement (CPE) model in China.
The partnership aims to educate the market and drive effective branding via the CPE model, with which advertisers only pay when users engage with their ads.
Raymond Teoh (pictured), general manager of Innity China, said China is a challenging market to roll out new ad solutions as cost per duration and CPM (cost per thousand views) are still very common.
“However, we strongly believe that for advertisers to increase their budget on the digital platform, an effective way to measure brand campaigns should be present.”
The CPE model will be paired with numerous ad formats including the lightbox, engagement bar and in-text ad.
Julie Zhu, vice president of NIM Digital, said the partnership to roll out the CPE model will enhance the effectiveness of branding campaigns and increase ad spend for digital platforms.
“The model will benefit brand advertisers within the Omnicom Group in China and also establish NIM Digital as the leader in introducing effective models for advertisers,” she said.
Advertisers like Sony, HTC, Unilever, Johnson & Johnson and Oppo are in the midst of rolling out their CPE campaigns, according to Innity.