April babies. They’re awesome. Just like the following campaigns we’ve picked out to share with you.
The campaigns used the Lightbox that expanded from the standard banners, allowing advertisers to incorporate rich media and information they want to share with their target audiences. Click on the demo links at the end of each campaign if you want to know what the real thing looks like!
Colgate Optic White Launch
Network: Audience network focusing on Social & Community, Lifestyle, Women, Health, Entertainment.
Colgate launched a campaign to promote their new Colgate Optic White line of products. This campaign featured the use of standard banners that expanded into Innity’s propriety Lightbox ad format upon rollover. Within the Lightbox was a clip featuring a local celebrity endorsing the use of Optic White for whiter teeth. To target the main decision makers of such products within the household, the ad was served on Channels such as Social & Community, Lifestyle, Women, Health, and Entertainment. The ad achieved a CTR well beyond the industry benchmark of 0.2% and garnered over 23,000 unique engagements. Additionally, users spent at average of 30+ seconds on the ad unit.
McDonalds Big Savers Menu
Advertiser: McDonalds Singapore
Agency: OMD Singapore
Network: Premium network and Audience network focusing on News, Entertainment, Games, File Sharing, Youth, Social & Community
McDonalds Singapore launched a brand new Big Savers menu and contacted us to help spread the word out to the public. We showcased their ads on premium sites as well as within our audience network. The Lightbox ad that expanded upon rollover highlighted the new additions to the Big Savers menu. Also within the Lightbox were more tabs whereby viewers can click on for further information on the Big Savers promotion they were interested in. The Lightbox also included TVCs of the Big Saver menu and social plugins for users to share the deal with their friends. The ad raked over 1 million impressions and more than 16,000 unique engagements. Users who were engaged with the Lightbox ad spent an average of 34+ seconds on it.
BPI Edge Mastercard
Advertiser: Bank of the Philippine Islands (BPI)
Agency: Virus Worldwide
Network: Audience network focusing on News, Business and Finance, Technology, Shopping, Entertainment, Lifestyle
We worked with BPI to promote their new Edge Mastercard to the public. BPI’s ads were shown across Innity’s network, specifically on our news, business and finance, technology, shopping, entertainment, lifestyle channels. The ad expanded from standard banner formats into the Lightbox, revealing a BPI commercial highlighting a refer-a-friend promotion for the Edge card holders. Social plugins were also integrated in the Lightbox to ease the process of sharing. The campaign received over 310,000 unique impressions and achieved a CTR and Engagement Rate that beat the industry benchmark of 0.2% and 2% respectively.
Tourism Malaysia 2013 Asean Campaign
Advertiser: Tourism Malaysia
Network: Audience network focusing on Travel, News, Lifestyle
Innity collaborated with Tourism Malaysia on this campaign to promote Malaysia as a holiday travel destination. To reach the relevant audiences, we targeted viewers within our travel, news and lifestyle channels. Viewers are shown a commercial highlighting Malaysia’s culture to encourage them to visit Malaysia. Besides the incorporation of social sharing features, upcoming events were also listed on the side. Upon clicking on these events the viewers are directed to the Tourism Malaysia’s official website for further details. By the end of the campaign, the ad received more than 220,000 unique impressions and had a CTR that beat the industry benchmark of 0.2% by a mile. The average viewer who engaged with the ad spent an average of 46+ seconds on the ad.
Love Out Loud
Advertiser: Universal Music
Network: Premium network and Audience network focusing on Travel, News, and Lifestyle
We worked with Universal Music Singapore to promote their compilation album themed “Love Out Loud”. Standard banners expanded into Innity’s propriety Lightbox format showing a video featuring several songs in the album. Upon closing the player, the screen shows the songlist of the album, and viewers are allowed to preview a snippet of a song they were interested in or even have it sent to a loved one as a gift. Harnessing the use of social plugins, users were also able to share the ad to their friends on facebook and twitter. By the end of the campaign, over 260,000 unique viewers saw the ad and received a CTR over the industry standards of 0.2%. Additionally, users spent an average of 25+ seconds viewing the ad.