Mobile is important.
We live in a post-PC era, surrounded by people who are constantly on their mobile devices every single day. It is undeniable that there is a huge potential for the advertisers to reach out to audiences through the means of mobile.
Right here, we’ve gathered some recent news on mobile advertising for you to get updated on how the mobile ad field is doing and where they are heading to.
Celtra Takes Mobile Advertising Into the 4th Dimension
Also another one from the good guys over at Celtra, an advancement in rich media mobile advertising. They have developed a technology that enables viewers of ads to be able to feel the product on view. Read more here.
Coming to Your Phone: Ads That Talk Back to You
Speaking of innovation, although not as mind blowing as the previous one from Celtra, Nuance also just launched a voice interactive mobile ad format that allows user to interact with the ads itself. If you’re thinking Siri…Yep. You’ve got it. Read more here.
And here’s youtube video from Nuance to show you how the ad is like:
3 Things the Mobile Industry can Learn about Advertising from Gaming
In her article for venturebeat.com,Diana LaGattuta points out some lessons mobile advertisers can learn from mobile games. Read more here.
A Big Data Weapon for the Mobile Ad Challenge
Steve Lohr posits the areas in which mobile ads are lacking in comparison to online ads, and suggests that big data may be the solution. Read more here.