Hear ye, hear ye!
We’ve just came into a partnership with Brandscreen, Asia’s leading Demand Side Platform that will allow advertisers to leverage on the increased supply of unique inventories in real time; while also further allowing publishers within the YieldOne SSP to sell their inventories to a larger pool of advertisers!
As Brandscreen will be adding YieldOne as a new inventory source for its APAC market, the partnership will drive growth and opportunity for advertisers in the region, offering them access to billions of impressions a month across the region’s most visited sites. The massive pool of Real-Time Bidding enabled inventories via YieldOne totals up to one billion local inventories per month.
Additionally, this collaboration will enable publishers within YieldOne to boost their revenue by connecting with a larger group of advertisers around the world and sell their online advertising inventories in real time.
“The YieldOne SSP has fast been gaining traction within SEA due to its strong source of local inventories. Hence, we’re pleased to be partnering with Brandscreen to offer these valued inventories to advertisers in the region.” said Phang Chee Leong, CEO and co-founder of Innity.
He added: “Brandscreen has been pioneers in the RTB arena and I am confident this partnership will further strengthen our leadership in the digital media industry. We look forward to working closely with Brandscreen to arm our clients with the best real-time advertising capabilities.”
“Brandscreen is pleased to be entering this relationship with Innity and YieldOne,” said Stuart Spiteri, CEO of Brandscreen. “With our broad experience serving the APAC region, we are confident that working together, our companies we will provide great value to advertisers and publishers alike.”
That’s about it for now! If you have any further questions on this, feel free to drop us a line at firstname.lastname@example.org!