2014 Digital Marketing Trends Roundup!

2014 Digital Marketing Trends Roundup!

We all know that it’s during the beginning of the year where folks in the industry roll out one prediction after another for the year. So we did a lil search. And whoa. You should really check out that list. So. After some filtering, here’s a compilation of the digital trends that you should be really looking out for this year.

Econsultancy & Adobe: Digital Trends for 2014
First up is a report by Econsultancy and Adobe that highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014 based on a global survey of more than 2,500 marketers and internet professionals. The 2014 Digital Trends Briefing covers various topics from customer experience to cross-channel marketing, mobile and more.

Where else to find out what the rest of the marketing professionals think about what will pave the way for 2014?

Download the full report here to learn more.

Econsultancy: Digital marketing and Ecommerce Trends for 2014
Yet another one from Econsultancy, a trends and predictions for digital marketing and e-commerce by Ashley Friendlein, CEO of the company. The report is 40 pages long filled with analysis, and predictions for the year, included with links to extra recommended readings if you’d like to learn more about a certain topic. It’s a pretty decent read if you ask us.

Download the free report here!

ClickZ: Online Video Ad Trends 2014
This one from a guest writer on clickZ looks into the booming hype that is online video. As 2013 was quite the year for the video ad market with more than 42 million people across South East Asia now watching videos online according to ComScore, we thought you’d like to know what people think would happen for the rest of the year. The list covers programmatic trading, Deal ID, and mobile online video.

Read the full article here.

Position2: Digital Marketing Trends & Predictions [Infographic]
And next up for you folks who like to graphically consume information, is this  infographic from Position2′s on Digital Marketing Trends & Predictions for the next 12 months that should be on the top of everyone’s list of strategies to focus on!



The Guardian – Key Brand Marketing Trends in 2014
Another compilation of opinions from the experts via The Guardian. Unlike the survey from Econsultancy, this panel of brand marketing experts highlight that the one big trend for them in 2014. Like what we’ve said earlier, it’s always nice to see what the other marketing folks are looking forward to for this year.

Read the article here.

Other than the ones we’ve highlighted up there, here are some of the predictions online that you might like to check out! ;)

Rebecca Lieb from Alimeter Group – 9 digital marketing trends to watch in 2014
Three Digital Marketing Trends for 2014 and Beyond
Content, Social, Mobile – Digital Marketing Trends For 2014 [INFOGRAPHIC]
Top Digital Marketing Trends in 2014

So what about you? What would you like to see go big in 2014? Let us know!

Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.