We normally see the famous fast food restaurant, Kentucky Fried Chicken (KFC)’s promotional video on TV. But in recent years, they have increased their presence online to gain more attention among its users online. The company wanted an engaging way to drive awareness on their new product – the potato wrapped prawns, therefore, Innity came up with a strategy for them. The results were pretty good with the video format hitting a CTR 22x higher than the industry benchmark. You can check out the engaging video ad format here, and read the KFC Case Study for all the details.
KFC’s Engaging Video Ad Catches Attention Online
Posted on November 30, 2015 in General