Let’s challenge the Mobile Advertising QUIZ

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Welcome to our Mobile Advertising QUIZ.

This quiz is set up to test your knowledge on Mobile Advertising.

Are you a Mobile Pro? Take the 10 minutes quiz and find out. You may just win a mystery gift!

(April 20, 2024)

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Which is/are the example(s) below illustrate the ways brands and marketers use the mobile channel to engage and interact with consumers?

a. Click to locate

b. Click to enter competition

c. Click to forward content

d. All of above

Which are the following ways to purchase mobile inventory?
I. Cost Per Mille (CPM)
II. Cost Per Click (CPC)
III. Cost Per Acquisition (CPA)
IV. Cost Per Install (CPI)

a. I and II

b. I, II and III

c. II, III and IV

d. All of the above

Which mobile ad format by Innity below is best suited for direct-response campaigns?

a. Mobile Pull

b. Mobile Standard Banners

c. Mobile Tap

d. Mobile First View

What is/are the following benefit(s) marketers can get from Mobile First View ad format?
I. Brand Impact
II. Content Marketing
III. Response Driven
IV. Multi-Screen

a. I and II

b. I, II and III

c. I, III and IV

d. III and IV

There are many features that can be done within a mobile ad such as tap to call, tap to sms and tap to download. Unfortunately, mobile ads cannot feature social sharing.

a. TRUEb. FALSE

What is/are the benefit(s) of mobile advertising solution that Innity can offer?
I. Rich Ad Functionality
II. Ad Targeting
III. Brand Safety
IV. Cross-channel Compatibility

a. I and II

b. II and IV

c. I, II and III

d. All of the above

Marketers can measure the results of mobile advertising through a few performance metrics. Which is false?

a. Click-through-rate

b. Engagement Rate

c. Engagement Time

d. Accidental Click Rate

According to eMarketer, people using smartphones or tablets are more likely to click on ads on the Mobile Web (35 percent) versus Apps (26 percent).

a. TRUE

b. FALSE

If you’re a brand marketer, which advertising model is suitable for you if you require an account manager to assist you through the campaign process and give you detailed analyses on ad performance and periodic reports?

a. Managed Advertising Model

b. Self-serve Advertising Model

According to (MRA) Media Rating Council, what would be considered a viewable impression for display ads in mobile web browsers?

a. 40% of pixels in view for two seconds

b. 60% of pixels in view for one second

c. 50% of pixels in view for one second

d. 30% of pixels in view for two seconds

Which are not the key challenges of mobile advertising faced by advertisers, agencies, and publishers?

a. Standardisation of measurement metrics

b. Ad blocker

c. Fragmentation of mobile environments

d. Poor Internet Connection

According to Digital Market Asia, APAC is the region with the highest growth for mobile ads inventory and ad spend in the first half of 2015, compared to same period last year.

a. TRUE

b. FALSE

By 2019, worldwide mobile ad spend will make up _________ of the total digital ad spend.

a. 50%

b. 60%

c. 70%

d. 80%

With the rise of ad blocking, what alternatives can marketers consider on their mobile ad spend?

a. Mobile native advertising

b. Location-based advertising

c. Wifi advertising

d. All of the above

Which is not the common type of mobile ad fraud?

a. Click Fraud

b. Impression Fraud

c. Download Fraud

d. Install Fraud

What problem(s) does mobile ad fraud directly create?
I. Devalued Publisher Inventory
II. False Impression
III. Decreased Campaign Efficiency
IV. Higher Campaign Exposure

a. I and II

b. I, II and III

c. II, III and IV

d. All of the above

What is mobile native advertising?

a. advertising that matches the form of the mobile app or site on which it appears where the ad or natural piece of content that fit seamlessly into user’s experience

b. advertising that deliver a mobile ad based on different location parameters, such as country, region/state, or city of users.

Native advertising can be bought programmatically, whereas content marketing usually requires editorial involvement.

a. TRUE

b. FALSE

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Let’s challenge the Mobile Advertising QUIZ

Welcome to our Mobile Advertising QUIZ.

This quiz is set up to test your knowledge on Mobile Advertising.

Are you a Mobile Pro? Take the 10 minutes quiz and find out. You may just win a mystery gift!

(April 20, 2024)

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Innity