General

  • Industry Round Up: Creative Campaigns for Chinese New Year

    January 26, 2017

    Now that video and mobile are dominating, with Chinese New Year coming around, brands get the opportunity to reach...

  • [January 2017] Innity Featured Publisher of the Month

    January 25, 2017

    It’s really hard to pick one of our partners to be featured on our blog as all of them...

  • A Day in the Life of Team Leader of Platform Development in Innity Malaysia

    January 24, 2017

    Meet Cha, a friendly and incredibly patient guy who we all love! He has been with Innity for 8...

  • Innity’s Campaign of the Month [December]

    January 17, 2017

    Getting users to engage or click on your ad is getting harder nowadays. Hence, creativity is very important when...

  • A Day In the Life of a Marketing Art Director in Innity Malaysia

    December 28, 2016

    Have you ever wondered what our Marketing Art Director does? Let Mr. Edward Lum tell you more about it.  ...

  • [December 2016] Innity Featured Publisher of the Month

    December 27, 2016

    Hungry Geeks is a website inspired by geeks hungry for anything especially technology, food, movies, events and cars. They...

  • 亚洲数码营销论坛:内容营销打破时间与空间的限制,改变消费者行为

    December 27, 2016

    近年来,最炙手可热的营销手法是数码营销(Digital Marketing),他在商业环境大行其道也迅速成长,尤其在新一代数码消费者与日俱增的情况下,象征着数码营销将会是营销界的未来,也是现今总多品牌营销者非常关注的一环。然而数码营销的范围很广大,里头包含了不同的营销手法比如大数据营销,内容营销,社群营销等等。 此次,我们的首席执行员,彭子亮先生被邀请参与由星洲网主办的亚洲数码营销论坛,于本月8日在The Place @ One City隆重举行,并在内容营销分享会里作为一名主持人与数位在数码营销领域数一数二的品牌领导人包括陈莉珍,林慧君和梁凯智一同探讨内容营销这个课题。 内容营销在当今数码营销当中,是一个很热门的营销手法,经由这几位品牌领袖热烈探讨后,得出了几项重点: 内容营销其实不是在这几年内开始被运用,早在很久以前就开始有企业商家使用该手法。Innity首席执行员彭子亮表示《米其林指南》就是最好的例子,他们在早期就开始出版食宿和旅游指南书刊,改变大众旅游的模式,鼓励大众自行驾车而不是搭火车旅行。因此买车的人增加,这无形中提升他们本行轮胎的生意。所以内容营销在百年前就被使用,而这方式现用于线上更为便利。 内容营销之所以能成为现今具有影响力的营销手法,台湾圣洋科技技术长梁凯智指出原因不外是它打破时间与空间的限制,能把品牌讯息更快速,更便利地传达给用户,也改变了品牌和用户的关系,从单向传播的方式转为双向互动交流,让用户能表达自己对品牌宣传活动的喜好、感受以及体会。 传统线下营销与线上内容营销各占优势与劣势,传统线下营销在面对客户的情绪更能妥当处理和控制,面对面的互动能避免较多的误会。然而,线上内容营销较能放大产品影响力,介于受众群范围广,因而能更快增加品牌认知度。 对于内容营销,很多人有一种概念就是内容为王,可这里的几位品牌领导人都各有见解。世华多媒体星洲网络内容总监陈莉珍表示内容还是最重要,内容一定要有创意以及创新,才能赢得关注。谷歌(Google)合作伙伴关系主任林慧君则表示:“Content is king, but context is god”,这意味着渠道和平台更重要,若你有很好的内容可是没有很好地运用渠道或平台也无济于事。总结来说,内容要有质量,并用对的渠道传播出去才能获得大量关注。 网红是近年来火速流行的一种内容营销手法。品牌营销者可运用网红的力量,提升品牌的认知度。不管是知名度高的网红还是一般的大妈也有他们的影响力。网络上甚至有一个案例是品牌老板自身当网红宣传自己的品牌,这样不只省钱省时,还能详细地把自身品牌的优点表达出去。这不妨是一个很好的营销手法。...

  • Industry Round Up: Influencer Marketing in 2017

    December 21, 2016

    It’s almost like a daily thing that we’re being exposed to influencer marketing, and probably not even realising it! However,...

  • Innity’s Campaigns of the Month [November]

    December 14, 2016

    Food Waste Reduction – NEA The National Environment Agency in Singapore has chosen Innity to promote their campaign...

  • Inside Innity: Our Culture

    December 6, 2016

    Innity was founded in 1999 in Malaysia with less than 10 employees. Now, 17 years and over 270 staff...