5 digital advertising trends that spurred the industry in 2010
5 digital advertising trends that spurred the industry in 2010 By Rhia George Marketing Communications Manager @ Innity As the New Year has just begun, everyone is looking forward to new beginnings and making wish lists of what we hope the year ahead will bring us. Keeping this in mind, let’s reflect on some of [...]
Why Most Digital Ads Still Fail To Work
Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various [...]
Innity gets their “jingle” on
Innity, Malaysia, had it’s annual Christmas party on Friday, December 17, 2010. Being the last party of the decade, the co-ordinators ensured that everything was organized fantastically and there was heaps of Christmas cheer to spread around with the present exchange, the scrumptious food and most importantly, the delightful company wherein everyone was in high [...]
Social media – Hype or Hope?
Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms [...]
Innity talk at University Tun Abdul Razak
Online marketing has become an increasingly attractive career option for students today. The usage of the online medium itself is growing at an exponential rate. Innity is in the right place at the right time. In this regard, 2 weeks ago, the VP of Sales at Innity; Yee Yin, went to the University Tun Abdul [...]
UP CLOSE AND PERSONAL WITH PHANG CHEE LEONG, CEO, INNITY
a) What are some of the key trends in the online marketing space? While the click still remains the predominant way that advertisers measure their display ad campaigns, it is not always the best measure particularly when the objectives of an ad campaign are to boost things like brand awareness or recall. In five years, [...]
Making sense of retargeting as an effective marketing tool
The essence of advertising has changed in many ways over the last decade. Traditionally, advertisers have used print and broadcast media to tell their stories however, digital media has fast emerged as the new way of doing things and has also become a great way to market your brand. Whether you’re a large multinational corporation [...]
10 reasons to adopt online advertising
Many of you may be wondering why online advertising makes sense. There are 10 reasons below why you should consider it as a serious marketing strategy for your enterprise. 1. It is inexpensive 2. To reach out to your customers effectively 3. To stay in contact with your target audience and to network 4. To [...]
Innity Digital Workshop (part 2) for Tourism Malaysia
Innity conducted it’s second digital workshop for Tourism Malaysia in Pulau Sibu of Johor to highlight the increasing popularity of this space along with it’s benefits while providing education on our solutions for the same. Through a 4 and a half hour session, the following subjects were discussed: Technology and Products – Different ways of [...]
