• Innity 獲 Google AMP 認證,Mobile Ads全面投放無死角

    August 23, 2017

    Innity 獲 Google AMP 認證,Mobile Ads全面投放無死角 Google AMP 最新一波的公告名單中,Innity已率先獲得Google AMP 規範認證,即日起合作夥伴的廣告,都可以投放到採用 AMP (Accelerated Mobile Pages Project,行動網頁加速計劃)的網站上。至於已經完成、或是將要完成行動網頁加速的媒體,也能透過 Inntiy 的平台,順利出售廣告版位。Innity繼擁有IAB(Interactive Advertising Bureau,互動廣告協會)驗證後,又再一次搶先業界跟上國際驗證的腳步,提供客戶與合作夥伴最好的技術服務。   Google 大力推廣的 AMP 行動網頁加速計劃,能大幅加快用戶在行動裝置上開啟網站的速度,大幅提昇使用經驗。在行動第一的時代,很多讀者、消費者瀏覽網頁的行為,都在行動電話、平板電腦等行動裝置上完成。如果網頁開啟的速度太慢,用戶通常會失去耐性,按下「上一頁」,改往另一個網站。也因此,不少具規模的網路媒體,紛紛採用 AMP 加速方案,提高網頁開啟的速度。   AMP 行動網頁加速計劃是開放源程式碼,網頁必須依照這個規範建置。從另一個角度來看,所有呈現在 AMP 網站行動版頁面上的元素,都必須符合 AMP 的規範,否則無法相容。其中當然包括廣告。也就是說,如果廣告平台不支援 AMP 的話,該平台的廣告將無法投放到行動裝置上。對廣告主來說,無法觸及行動裝置用戶;媒體商也損失大批行動裝置的流量變現。因此擁有AMP驗證的廣告技術服務,會是現今最重要的課題。   Innity深知客戶與合作夥伴的需求,率先通過Google AMP 規範認證,並完成 AMP 鍵接技術審核,讓所有已達到 IAB 標準的廣告格式與版位,都能符合行動網頁加速的規範。除了Google AMP驗證外,Innity同時也擁有 IAB的技術認證,提供客戶與合作夥伴最真實最有效的廣告數據。期待藉由與國際組織的多方認證,讓合作夥伴能獲得最新的廣告技術,與世界同步接軌。  

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  • [August] Click The City is Innity’s Featured Publisher Of The Month

    August 23, 2017

    ClickTheCity.com is the one of the leading Philippines’ online entertainment and lifestyle site delivering the latest entertainment news and events. The site often features activities, movies and events on a regular basis. Readers are drawn back to the site due to its regular showcasing of various noteworthy happenings that appeal to the millennials. This time, we have Mr Edward David,

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  • Innity Once Again Wins at Spark Awards in Singapore!

    August 21, 2017

    We did it again! The team was really proud to be one of the winners for The Spark Awards for the second year in a row! This year, we were the winners in the Best Media Solution – Digital category for a campaign that we did for U Mobile’s Project Blank. We would like to thank and congratulate everyone who

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  • Presenting Innity’s Top Creatives in July

    August 18, 2017

    An ad designed and done right, can do almost everything for a brand; from showcasing products via images and promotional videos to providing information to users, and all the way to engaging with the users with interactive content like games and polls. This month, let’s take a look at Sushi King, Mineshine, Resorts World Genting and Goodday to demonstrate what

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  • Introducing Our Latest Products – Mobile Spin and Responsive Billboard

    August 4, 2017

    MOBILE SPIN Mobile Spin is an overlay ad with a spinnable display that resembles a disc. Think of it as the circle of engagement! Highlights:  #interactive #outofthebox #immersive How it works:  Users can play around with the ad by spinning the “disc” to look into the ad teasers. For a more detailed ad, just tap on the ad! It’ll expand

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