• [October 2018: Top Creative] Dance and Sing Along with Queen!

    January 2, 2019

    Advertiser : 20th Century Fox (Bohemian Rhapsody) Agency : Starcom Mediavest Product: Innity Passionation   Those who were born in the 1970’s would definitely be familiar with the British rock band, Queen. However, the same can’t be said for the younger generation. Prior to their newly released biography movie – Bohemian Rhapsody, 20th Century Fox launched a campaign with Passionation

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  • Innity Gives Back: Bringing Joy to All at IQ70Plus Centre

    December 28, 2018

    One of the most magical things about Christmas is the joy and laughter that surrounds the celebration. This year, in the spirit of Christmas, Innity Malaysia once again visited IQ70Plus to bring the festive joy and cheer to over 40 individuals at the centre. On top of fulfilling the Christmas wish list of the residents with gifts of water bottles,

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  • [September 2018: Top Creative] Curiosity Doesn’t Always Kill the Cat!

    October 26, 2018

    Advertiser: Clarins Taiwan Agency: Isobar Taiwan Product: Innity Mobile Engage Plus Pull Up There’s a saying that goes like this – “Curiosity killed the cat, but satisfaction brought it back”. To attract users to interact with the ad, we put the curiousity “game” in action; creating a curiousity gap into the ad. By creating a curiosity gap, it teases the

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  • Creating Extraordinary Experiences for Consumers: DigiCon XE 2018

    October 9, 2018

    The Experience Economy: DigiCon 2018, a three-day conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) revolved around the consumer and how creating extraordinary experiences matter. We summarize our key takeaways from the prestigious event last October 3-5 below. From the left: Bozoma Saint John and Sam Burke Bozoma on the Power of Emotions in the

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  • [August 2018: Top Creative] How Do You Know When There Are Rubbish Fires Going On?

    September 28, 2018

    Advertiser: Singapore Civil Defence Force Agency: MediaCom Singapore Product: Innity Responsive Over The Page For those of you who are reading this right now, this ad campaign is going to enlighten you. Recently, Singapore Civil Defence Force (SCDF) ran a PSA ad campaign with Innity to raise awareness on environmental fire safety and promoted their Community First Responders (CFRs) app, myResponder, that alerts

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