• [June 2018: Top Creative] OldTown White Coffee Wants You to Take a Break and Have Some Mindful Breaths

    September 6, 2018

    Advertiser: White Cafe Marketing Sdn Bhd Agency: IPG Mediabrands Sdn Bhd Product: Innity Mobile Engage Plus Pull Up (View on Mobile) Give yourself a moment’s thought on this: Of all the ads you’ve seen lately, how many of them actually cared about your psychological well-being? OldTown White Coffee has always been the first name that comes to our minds when

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  • It’s here! Announcing our new and refreshed website – Meet Innity

    September 3, 2018

    We’d like to officially announce that our new website is up and live! Yes, it is finally here! Our new website provides a clear message of who we are and, what we provide for both advertisers and publishers to reach the right audience while gaining real engagement. What’s new in our website? You’ll notice the new and refreshed design of

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  • Introducing Our Latest Product – Mobile Scroll Layers

    August 28, 2018

    MOBILE SCROLL LAYERS A new template under Mobile Scroll is finally out! Mobile Scroll Layers is an upgraded and updated version of Mobile Scroll with the option to insert as many as 8 landing page URLs. How it works:  The ad starts with a display at the bottom of the page. Users will be encouraged to scroll up to some

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  • [May 2018: Top Creative] AirAsia X Uses Advertisers’ All-Time Favourite Ad Format For the Perth WA Campaign

    July 23, 2018

    Advertiser: AirAsia X Berhad Product: Innity Lightbox AirAsia X Berhad recently ran a campaign with Innity to promote the top tourist attractions in Perth Western Australia (Perth WA). The campaign were integrated with KOL’s content into Innity’s ad unit, the Lightbox format, consolidating the content by the KOLs to amplify the awareness and create a greater buzz for the campaign.

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  • [Case Study: Passionation] Mister Potato

    June 26, 2018

    Passionation is an influencer marketplace that connects people and brands, channeling their passion into advocates of awesome online content. We work directly not only with high followers influencers, but micro-influencers as well (which is also known as the Shimmering Influencers), carefully curating the right influence to suit your campaign. Mister Potato has recently launched their sweet corn flavoured chips, Sweet

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