• Social media – Hype or Hope?

    December 17, 2010

    Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms and experimenting with various strategies

    Read more
  • Innity talk at University Tun Abdul Razak

    December 10, 2010

    Online marketing has become an increasingly attractive career option for students today. The usage of the online medium itself is growing at an exponential rate. Innity is in the right place at the right time. In this regard, 2 weeks ago, the VP of Sales at Innity; Yee Yin, went to the University Tun Abdul Razak to enlighten students on

    Read more

    December 2, 2010

    a) What are some of the key trends in the online marketing space? While the click still remains the predominant way that advertisers measure their display ad campaigns, it is not always the best measure particularly when the objectives of an ad campaign are to boost things like brand awareness or recall. In five years, we will see new metrics

    Read more
  • Making sense of retargeting as an effective marketing tool

    November 18, 2010

    The essence of advertising has changed in many ways over the last decade. Traditionally, advertisers have used print and broadcast media to tell their stories however, digital media has fast emerged as the new way of doing things and has also become a great way to market your brand. Whether you’re a large multinational corporation or a small business, advertising

    Read more
  • 10 reasons to adopt online advertising

    October 29, 2010

    Many of you may be wondering why online advertising makes sense. There are 10 reasons below why you should consider it as a serious marketing strategy for your enterprise. 1. It is inexpensive 2. To reach out to your customers effectively 3. To stay in contact with your target audience and to network 4. To provide up to date information

    Read more