• Why Most Digital Ads Still Fail To Work

    January 4, 2011

    Why most digital ads still fail to work? By Tashmeet Kaur, Business Development Manager, Innity Digital Advertising is now a vital element of a thriving marketing strategy in terms of responsiveness, versatility and capability of building brand awareness thus driving response and purchase behaviour. Advertisers are shifting their budgets towards the online world for various purposes. This follows the marketing

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  • Innity gets their “jingle” on

    December 29, 2010

    Innity, Malaysia, had it’s annual Christmas party on Friday, December 17, 2010. Being the last party of the decade, the co-ordinators ensured that everything was organized fantastically and there was heaps of Christmas cheer to spread around with the present exchange, the scrumptious food and most importantly, the delightful company wherein everyone was in high spirits. Additionally, Phang, CEO, Innity

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  • Social media – Hype or Hope?

    December 17, 2010

    Social Media – Hype OR Hope? By Tashmeet Kaur, Business Development Executive, Innity Mark Zuckerberg once quoted “If Facebook were a country, it would be the 8th most populated in the world, just ahead of Japan”. In the digital industry, much hype has been created over social media. Companies and brands are incorporating different platforms and experimenting with various strategies

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  • Innity talk at University Tun Abdul Razak

    December 10, 2010

    Online marketing has become an increasingly attractive career option for students today. The usage of the online medium itself is growing at an exponential rate. Innity is in the right place at the right time. In this regard, 2 weeks ago, the VP of Sales at Innity; Yee Yin, went to the University Tun Abdul Razak to enlighten students on

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    December 2, 2010

    a) What are some of the key trends in the online marketing space? While the click still remains the predominant way that advertisers measure their display ad campaigns, it is not always the best measure particularly when the objectives of an ad campaign are to boost things like brand awareness or recall. In five years, we will see new metrics

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