Press enter to see results or esc to cancel.

Innity PH shares insights on the state of brand loyalty in today’s new generation

MAKATI– Innity Philippines shared their knowledge and insights about brand marketing, specifically brand loyalty and consumer behavior at the 6th Content 360 marketing conference last April 26, 2019 at Dusit Thani Hotel. Image is sourced from Learning Curve’s Facebook page (https://www.facebook.com/iluvlearning/photos/a.10156966041317597/10156966042952597/) The age of disloyalty is upon us and has been upon us since the …

Continue reading

Innity Organizes Growth and Monetization Digital Workshop for Publishers in Malaysia

Innity held its first workshop for over forty online publishers in Kuala Lumpur on 30 April 2019. The workshop was focused on helping publishers navigate the intricate web of online advertising which includes yield management, data monetization, self-serve advertising platforms, and more. Here are some of the highlights: 1) Focus on brand safety and user …

Continue reading

Innity achieves compliance with TAG’s Anti-Fraud and IQG standards with independent re-certification from BPA Worldwide

“In an industry that stresses on quality and transparency, being clear about how we run campaigns has always been paramount. Hence, Innity is thrilled to have completed its re-certification process on TAG’s IQG program with BPA Worldwide.” – Phang Chee Leong, Innity CEO.  Press Release by BPA Worldwide Innity, the Malaysia-based digital advertising technology company, …

Continue reading

[January 2019: Top Creative] Customizing Your New Year Greetings With Lightbox Story

Advertiser: Innity Personalized Lunar New Year Greeting Product: Lightbox Story   This Lunar New Year, Innity created Lightbox Story. It is a microsite with an “Insta-Story” approach for users to create and personalize their own new year greetings. Once accessed to the link, users can upload their selfies and decorate it with all the fun …

Continue reading

[October 2018: Top Creative] Dance and Sing Along with Queen!

Advertiser : 20th Century Fox (Bohemian Rhapsody) Agency : Starcom Mediavest Product: Innity Passionation   Those who were born in the 1970’s would definitely be familiar with the British rock band, Queen. However, the same can’t be said for the younger generation. Prior to their newly released biography movie – Bohemian Rhapsody, 20th Century Fox …

Continue reading

[September 2018: Top Creative] Curiosity Doesn’t Always Kill the Cat!

Advertiser: Clarins Taiwan Agency: Isobar Taiwan Product: Innity Mobile Engage Plus Pull Up There’s a saying that goes like this – “Curiosity killed the cat, but satisfaction brought it back”. To attract users to interact with the ad, we put the curiousity “game” in action; creating a curiousity gap into the ad. By creating a …

Continue reading

Creating Extraordinary Experiences for Consumers: DigiCon XE 2018

The Experience Economy: DigiCon 2018, a three-day conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) revolved around the consumer and how creating extraordinary experiences matter. We summarize our key takeaways from the prestigious event last October 3-5 below. From the left: Bozoma Saint John and Sam Burke Bozoma on the …

Continue reading

[August 2018: Top Creative] How Do You Know When There Are Rubbish Fires Going On?

Advertiser: Singapore Civil Defence Force Agency: MediaCom Singapore Product: Innity Responsive Over The Page For those of you who are reading this right now, this ad campaign is going to enlighten you. Recently, Singapore Civil Defence Force (SCDF) ran a PSA ad campaign with Innity to raise awareness on environmental fire safety and promoted their Community First …

Continue reading

Passionation: Influencer and Content Marketing Partner of Pesta Harapan Malaysia 2018

Alongside with other contributing partners like Air Asia, Travel 360, Malindo Air, Boost, and the rest, Passionation helped realise the Unity Concert and Harapan Run organised by Malaysiakini at Padang Timur, Petaling Jaya on the 15th September 2018 to ring in the 55th Malaysia Day. The Unity Concert and Harapan LED Run are being held as one …

Continue reading