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Things You Need To Know About Cost Per Engagement (CPE)

CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …

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Innity is first media network in Southeast Asia to form strategic alliance with Adxpose to deliver enhanced brand safety and optimization

Innity announced that it has selected AdXpose, as its go-to partner for providing verification and optimization analytics solutions for its customers.  Innity will implement AdXpose’s SaaS platform across its ad network, which reaches more than 50 million unique internet users and serves 2 billion monthly ad impressions, to ensure that its ads are delivered safely …

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Innity reaches 75.5% of Malaysia’s Internet population

From The Star KUALA LUMPUR: Innity, a leading Southeast Asian ad network, ranked highly in comScore‘s latest reports revealing the top ad networks in the region. The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in …

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Latest comScore report highlights Innity’s leading stance amongst ad networks in Southeast Asia

Innity, ranked highly in comScore’s latest reports revealing the top ad networks in the region. The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in turn recorded by comScore servers every time the tagged content is …

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Innity stands up for children’s rights with UNICEF

Innity announced its support for the United Nations Children’s Fund (UNICEF) to help advance the realisation of child rights in Malaysia. As part of the collaboration, Innity will support the broadcast of UNICEF’s advocacy and fundraising messages in 2011 via banner advertising, through its network of local, regional and international websites. “The alliance with UNICEF …

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