in Insights
Innity PH Encourages SMEs to Utilize Content Marketing to Captivate Its Target Audience
MANILA – Innity Philippines was a speaker at the 8th Philippine SME Business Expo and Conference (PHILSME), the country’s largest business to business expo, conference, and networking event for small and medium enterprises, on May 2-3, 2019 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City. SMEs make up 99.6% of the …
in Insights
Innity PH shares insights on the state of brand loyalty in today’s new generation
MAKATI– Innity Philippines shared their knowledge and insights about brand marketing, specifically brand loyalty and consumer behavior at the 6th Content 360 marketing conference last April 26, 2019 at Dusit Thani Hotel. Image is sourced from Learning Curve’s Facebook page (https://www.facebook.com/iluvlearning/photos/a.10156966041317597/10156966042952597/) The age of disloyalty is upon us and has been upon us since the …
Innity Organizes Growth and Monetization Digital Workshop for Publishers in Malaysia
Innity held its first workshop for over forty online publishers in Kuala Lumpur on 30 April 2019. The workshop was focused on helping publishers navigate the intricate web of online advertising which includes yield management, data monetization, self-serve advertising platforms, and more. Here are some of the highlights: 1) Focus on brand safety and user …
Innity PH highlights Brand Safety at 3rd IMMAP General Membership Meeting
MANILA — Innity Philippines joined a panel discussion of industry professionals at the 3rd Internet & Mobile Marketing Association of the Philippines (IMMAP) General Membership Meeting on April 25, 2019 at Marquis Events Place in Bonifacio Global City, Taguig. With the topic, Brands: Truth, Trust, and Trash, panelists have shared their views on fake news …
Innity achieves compliance with TAG’s Anti-Fraud and IQG standards with independent re-certification from BPA Worldwide
“In an industry that stresses on quality and transparency, being clear about how we run campaigns has always been paramount. Hence, Innity is thrilled to have completed its re-certification process on TAG’s IQG program with BPA Worldwide.” – Phang Chee Leong, Innity CEO. Press Release by BPA Worldwide Innity, the Malaysia-based digital advertising technology company, …
[January 2019: Top Creative] Customizing Your New Year Greetings With Lightbox Story
Advertiser: Innity Personalized Lunar New Year Greeting Product: Lightbox Story This Lunar New Year, Innity created Lightbox Story. It is a microsite with an “Insta-Story” approach for users to create and personalize their own new year greetings. Once accessed to the link, users can upload their selfies and decorate it with all the fun …
[October 2018: Top Creative] Dance and Sing Along with Queen!
Advertiser : 20th Century Fox (Bohemian Rhapsody) Agency : Starcom Mediavest Product: Innity Passionation Those who were born in the 1970’s would definitely be familiar with the British rock band, Queen. However, the same can’t be said for the younger generation. Prior to their newly released biography movie – Bohemian Rhapsody, 20th Century Fox …
Innity Gives Back: Bringing Joy to All at IQ70Plus Centre
One of the most magical things about Christmas is the joy and laughter that surrounds the celebration. This year, in the spirit of Christmas, Innity Malaysia once again visited IQ70Plus to bring the festive joy and cheer to over 40 individuals at the centre. On top of fulfilling the Christmas wish list of the residents …
[September 2018: Top Creative] Curiosity Doesn’t Always Kill the Cat!
Advertiser: Clarins Taiwan Agency: Isobar Taiwan Product: Innity Mobile Engage Plus Pull Up There’s a saying that goes like this – “Curiosity killed the cat, but satisfaction brought it back”. To attract users to interact with the ad, we put the curiousity “game” in action; creating a curiousity gap into the ad. By creating a …
Creating Extraordinary Experiences for Consumers: DigiCon XE 2018
The Experience Economy: DigiCon 2018, a three-day conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) revolved around the consumer and how creating extraordinary experiences matter. We summarize our key takeaways from the prestigious event last October 3-5 below. From the left: Bozoma Saint John and Sam Burke Bozoma on the …
