Insights
in Insights
4 Things You Need To Know About Post-Engagement CTR
In the world of post-COVID advertising, change and innovation go hand-in-hand in conveying a brand’s message. What starts off with showcasing standard display ads, today’s consumers are growing more demanding, pushing large and small brands alike to embrace change and diversity by creating impactful content. The question is, what kind of impactful content are consumers …
in Insights
New Ad Format Alert: Interactive 3D and Chatbot Balloon
Here are TWO new ad formats that we recently launched! They are Interactive 3D and Chatbot Balloon – both designed to help brands stand out, and increase engagements and conversions! First up we have Interactive 3D Interactive 3D ad is a unique ad format that gives users the ability to interact with a product as if …
How Octopus Hong Kong Used Spotify Ads to Reach Genz and Millennials
Since Innity Hong Kong’s partnership with Spotify was announced in April, we’ve been busy running audio campaigns for various clients and it has been equally exciting to see more advertisers turning their attention to the power of audio advertising! We’ve recently worked with Octopus Hong Kong to help create awareness on their latest campaign – …
in Insights
INTRODUCING ADVENUE DIRECT FOR MSMEs IN THE PHILIPPINES
It is expected that display advertising will continuously grow and thrive further as we see the increasing number of online audiences which influence businesses to intensify their digital efforts. Advertisers are also seeking for more cost-efficient ways of reaching their target market, improving conversion, and driving more sales especially for Small and Medium Enterprises who …
in Insights
Insights: The Current E-commerce Landscape, Online Shopper Behaviors, and How to Maximize Digital Marketing for SMEs
Together with e-commerce, digital marketing continues to rise in the Asia Pacific region. In fact, it is no secret anymore that with the ongoing lockdowns and pandemic regulations imposed in different countries has resulted in more companies adapting to this online ecosystem in order to continue reaching and engaging with their respective target markets. And …
in Insights
Shorten Users’ Purchase Journey With Fast & Frictionless Shoppable Ads (Series 1)
In our previous article, 5 Powerful Reasons Why Shoppable Moments Creates A Wow Factor For Your Brand, we’ve explained briefly how Shoppable ads can be beneficial for brands in this digital era. We have touched on five important factors, and to give you more valuable insight on each of the five powerful reasons, we’ll explore the …
in Insights
Meet Consumers Where They Are With Discovery Commerce
Even before pre-pandemic times, consumers have been utilizing online platforms to browse and find inspiration before purchasing products. Currently, the shift from shopping in-store to online has accelerated and extended way beyond e-commerce. Consumers have now migrated to encompass as many activities as possible online, whether it be work, social or keeping fit, to keep …
[Webinar Recap] Integrated E-Commerce Advertising: Rethinking the Shopper Ad Experience
Innity Philippines and its Director of Sales, Kevin Dizon, recently held a webinar focused on innovative strategies brands can explore to succeed in e-commerce advertising. With the lengthy lockdown and movement restrictions, the pandemic has amplified the consumers’ increasing desire for convenience, immediacy, and simplicity. Despite the country’s economic struggles, the crisis presented new opportunities …
in Insights
5 Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand
Shopping has changed for good, thanks to the global COVID-19 pandemic that has accelerated consumer behaviour towards online shopping which has shown no signs of abating till now. Some top retailers in the world are convinced that most of the behaviour change will continue beyond the pandemic. Physical stores have recorded a drastic drop in …
Featured Publisher of the Month: Manila Bulletin’s 121st year in the industry
Get to know Manila Bulletin as Innity’s Featured Publisher of the Month (January 2021). In this interview with Jayvee Fernandez, the Head of Business Development at Manila Bulletin, we get to know more about their challenges and tips in transitioning from print to digital, exploring partnerships that will amount to their company’s success, and what to look forward in the years to come.
