How Octopus Hong Kong Used Spotify Ads to Reach Genz and Millennials

Since Innity Hong Kong’s partnership with Spotify was announced in April, we’ve been busy running audio campaigns for various clients and it has been equally exciting to see more advertisers turning their attention to the power of audio advertising! We’ve recently worked with Octopus Hong Kong to help create awareness on their latest campaign – …

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Insights: The Current E-commerce Landscape, Online Shopper Behaviors, and How to Maximize Digital Marketing for SMEs

Together with e-commerce, digital marketing continues to rise in the Asia Pacific region. In fact, it is no secret anymore that with the ongoing lockdowns and pandemic regulations imposed in different countries has resulted in more companies adapting to this online ecosystem in order to continue reaching and engaging with their respective target markets. And …

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[Webinar Recap] Integrated E-Commerce Advertising: Rethinking the Shopper Ad Experience

Innity Philippines and its Director of Sales, Kevin Dizon, recently held a webinar focused on innovative strategies brands can explore to succeed in e-commerce advertising.  With the lengthy lockdown and movement restrictions, the pandemic has amplified the consumers’ increasing desire for convenience, immediacy, and simplicity. Despite the country’s economic struggles, the crisis presented new opportunities …

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Featured Publisher of the Month: Manila Bulletin’s 121st year in the industry

Get to know Manila Bulletin as Innity’s Featured Publisher of the Month (January 2021). In this interview with Jayvee Fernandez, the Head of Business Development at Manila Bulletin, we get to know more about their challenges and tips in transitioning from print to digital, exploring partnerships that will amount to their company’s success, and what to look forward in the years to come.

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