Insights
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Radio Mindanao Network is Innity Philippines’ Featured Publisher of the Month (November)
With 68 years in the media industry, Radio Mindanao Network (RMN) has truly made a mark and continues to reach millions of people to serve its commitment as a network: To uphold brand of excellence and continuously strive to provide the most comprehensive media service their listeners and best creative advertising to their clients. Aside …
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[REPORT] Online Premium Publisher Association (OPPA) Reveals Consumers’ Insights During the COVID-19 Pandemic and its Impact on Brands in Thailand
OPPA, Thailand’s premium publisher co-operative made up of 13 well-known local websites with up to 13.2 million site traffic per day, has released a comprehensive analysis on consumers’ insights during the COVID-19 pandemic in Thailand. The report, based on 290 million insights gathered from OPPA’s publishers, highlights many interesting analyses regarding demographic, behavior and interests …
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The Summit Express is Innity Philippines’ Featured Publisher of the Month (October)
For our October publisher feature, we’re excited for you to get to know more about one of our long-time partners since 2013, The Summit Express. The Summit Express lives by the meaning behind its name, “summit“, which means discussion and “express” – to convey a thought or feeling or deliver a message in the fastest …
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35 Creative Ads You Should Check Out for 2021
4.54 billion people are now online with the average internet user spending 6 hours and 43 minutes per day online. Filipinos top the daily usage charts, spending an average of 9 hours and 45 minutes per day online. (We Are Social, 2020) Yearly, we see an increase of internet users and brands looking for effective …
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How Rich Media Ads Can Get Better Insights for Brands | 2020
Brand building takes more than just driving awareness and conversions. Genuine brand interactions play a big part in the consumer’s decision making process. As brands, we have to provide content that is relatable and engaging to improve brand-consumer relationships. 88% of marketers find that interactive advertising is great for brands to differentiate themselves from competitors. …
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The Bohol Chronicle is Innity’s Featured Publisher of the Month (August)
Celebrating their 65th anniversary this year, we had a little chat with one of our long-time publishers, The Bohol Chronicle. Let’s dive into how they started their website, the readers they are able to attract, and insightful tips for those venturing into creating their own online community and website. 1) Can you tell us a …
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Influencer Spotlight: Their Journey and Tips On Being The Philippines’ In-demand Influencers
Becoming an influencer or an on-the-rise content creator doesn’t happen overnight. It takes months, sometimes even years of constant content creation that is unique and is able to cater to a specific audience. One must have passion, determination, and commitment to really establish one’s voice and personal branding. What better way to learn this than by listening to some of the leading influencers of today? Here are 4 content creators to share their journey, insights, and tips on becoming an influencer.
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How brands adapt to the new normal of Influencers Marketing: Social Group Buying
It is truly challenging for businesses to stay afloat in these times and according to the International Monetary Fund, we are all anticipating the worst economic shutdown since the Great Depression. Therefore, businesses who want to survive have to come up with new innovative ways to continue running their businesses, and adapting to the new normal …
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7 Digital Strategies Brands Should Adopt to Thrive in “The New Normal”
Due to the imposed Enhanced Community Quarantine (ECQ), Filipinos in affected locations were forced to avoid public places, especially malls, restaurants, and parks. Establishments that provide essentials, however, have suffered a less intense blow as they were still allowed by the government to operate amidst ECQ.
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Part 2: The Impact of COVID-19 on Publishers in Malaysia
Part 1 of our blog highlighted the transformations and strategies made by some of the publishers in Malaysia. Our part 2 continues with how several other publishers have turned the challenges they’ve faced during COVID-19 into purposeful changes. 1. How has COVID-19 affected your site? Vulcan Post: We had to overhaul our content plan for …
