[REPORT] Online Premium Publisher Association (OPPA) Reveals Consumers’ Insights During the COVID-19 Pandemic and its Impact on Brands in Thailand

OPPA, Thailand’s premium publisher co-operative made up of 13 well-known local websites with up to 13.2 million site traffic per day, has released a comprehensive analysis on consumers’ insights during the COVID-19 pandemic in Thailand. The report, based on 290 million insights gathered from OPPA’s publishers, highlights many interesting analyses regarding demographic, behavior and interests …

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How Rich Media Ads Can Get Better Insights for Brands | 2020

Brand building takes more than just driving awareness and conversions. Genuine brand interactions play a big part in the consumer’s decision making process. As brands, we have to provide content that is relatable and engaging to improve brand-consumer relationships. 88% of marketers find that interactive advertising is great for brands to differentiate themselves from competitors. …

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Influencer Spotlight: Their Journey and Tips On Being The Philippines’ In-demand Influencers

Becoming an influencer or an on-the-rise content creator doesn’t happen overnight. It takes months, sometimes even years of constant content creation that is unique and is able to cater to a specific audience. One must have passion, determination, and commitment to really establish one’s voice and personal branding. What better way to learn this than by listening to some of the leading influencers of today? Here are 4 content creators to share their journey, insights, and tips on becoming an influencer.

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