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7 Digital Strategies Brands Should Adopt to Thrive in “The New Normal”

Due to the imposed Enhanced Community Quarantine (ECQ), Filipinos in affected locations were forced to avoid public places, especially malls, restaurants, and parks. Establishments that provide essentials, however, have suffered a less intense blow as they were still allowed by the government to operate amidst ECQ. Interest in products that support overall health and wellness …

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The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting

Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …

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How to Reach and Expand Your Customers Online [Infographic]

During this lockdown period, if you go online, people are either posting Tiktok videos, answering Instagram templates, going live on Facebook, or taking up online courses on various websites. The bottom line is: People are online. With users having more screen time, you can go deeper than the usual data sources and create personalized interactive …

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Are You Part of the Solution?: What Brands Should Do At This Time of Crisis

The global pandemic has shaken businesses around the world causing a halt on operations which has led to leaders setting up an emergency meeting on how they can survive this crisis. This surely wasn’t part of the kick-off presentation during the start of the year, but just like in the digital industry, things can change …

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Why Advertisers and Media Agencies Should Get Into Private Marketplace (PMP) Advertising This 2020

  Do our ads appear on brand-safe environments? How can we ensure the quality of inventory for our ads? Are we spending our advertising money wisely? In one way or another, you might have encountered these topics in your digital marketing meetings in the past year. The growth of programmatic spending, specifically on open exchange …

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Innity PH’s First Workshop Puts the Spotlight on the Best Practices in Digital Marketing

With various platforms available online, how can businesses navigate the digital landscape and use it to their advancement? What are the best practices in the digital industry today that marketers should work on to keep themselves in sync with the ever-changing innovation? These were the topics discussed at DigiTalk 2019 held last June 20 at …

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[September 2018: Top Creative] Curiosity Doesn’t Always Kill the Cat!

Advertiser: Clarins Taiwan Agency: Isobar Taiwan Product: Innity Mobile Engage Plus Pull Up There’s a saying that goes like this – “Curiosity killed the cat, but satisfaction brought it back”. To attract users to interact with the ad, we put the curiousity “game” in action; creating a curiousity gap into the ad. By creating a …

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