Live Streaming has become increasingly popular in recent years due to several factors, including technological advancements, changes in consumer behavior, and social media platforms such as Facebook, Instagram, and TikTok. Some key drivers of this trend include: 1. Increased accessibility: Live Streaming technology has become more accessible through smartphones, laptops, and other devices. This has …

In today’s digital age, businesses constantly look for new ways to reach potential customers online. With the growing importance of online marketing, it’s becoming important for businesses to leverage effective digital marketing strategies.  Search engine optimization (SEO) and social media marketing (SMM) are among the best digital marketing strategies available because they have the potential …

You might have seen a lot of new influencers applying and trying to join the digital marketing industry. Consumers have become more critical of traditional marketing strategies as they value authenticity and transparency more than ever. These up-and-coming influencers might be the next best thing for your subsequent campaigns.  Let us define what nano influencers …

The digital marketing landscape is an ever-changing industry, as your audience’s behaviour is constantly developing as the market conditions do. As a marketer, retaining your audience’s attention is always a daunting task and being updated on the latest trends will help you stay ahead of the competition.  This 2023, the shift is already happening, but …

In the world of post-COVID advertising, change and innovation go hand-in-hand in conveying a brand’s message. What starts off with showcasing standard display ads, today’s consumers are growing more demanding, pushing large and small brands alike to embrace change and diversity by creating impactful content. The question is, what kind of impactful content are consumers …

Here are TWO new ad formats that we recently launched! They are Interactive 3D and Chatbot Balloon – both designed to help brands stand out, and increase engagements and conversions! First up we have Interactive 3D Interactive 3D ad is a unique ad format that gives users the ability to interact with a product as if …

It is expected that display advertising will continuously grow and thrive further as we see the increasing number of online audiences which influence businesses to intensify their digital efforts. Advertisers are also seeking for more cost-efficient ways of reaching their target market, improving conversion, and driving more sales especially for Small and Medium Enterprises who …