We’re excited to announce that our media campaign for KFC The Gamer Box 2023 has been nominated for “Excellence in Mobile Marketing” at the Marketing Excellence Awards 2024. This campaign was also previously nominated at the Mobile Excellence Awards this year. In collaboration with Wavemaker Philippines, Innity Philippines implemented a mobile-centric strategy using our high-impact …

What’s up everyone, it’s ya girl Angel here! Today, we’ll talk about this luxury product sent to us by brand XYZ. And if you’re not yet subscribed to my page, make sure to hit that like button and follow for more beauty tips… If this sounds familiar, you may have been following and watching influencers …

In today’s digital age, authenticity is paramount for brands. It’s not just about selling products but about building trust and genuine connections with consumers. The audience nowadays are smart; they can identify whether a specific content is paid/sponsored or not, hence hindering a brand’s image. Here’s why brand authenticity matters more than ever: Audience Trust …

In the dynamic realm of digital marketing, the landscape is ever-evolving, shaped by technological advancements, shifting consumer behaviors, and the pursuit of innovation. Stepping into the year 2024, we are seeing a combination of trends that are set to redefine the way businesses connect with their audiences. As businesses gear up to navigate the intricate …

In today’s digital world, it is increasingly challenging for brands to capture the attention of their audience and stand out from the crowd. With countless online ads competing for consumers’ attention, it’s essential to create digital marketing ads that is not only visually appealing but also engaging and memorable. In the fast-paced realm of digital …

In our modern digital space, brands struggle to get their message as genuinely as possible across to their target audience due to various factors such as banner blindness and noise. These would naturally cause a change in how the audience reacts to the things they see on the Internet. Innity Philippines has masterfully crafted an …

Live Streaming has become increasingly popular in recent years due to several factors, including technological advancements, changes in consumer behavior, and social media platforms such as Facebook, Instagram, and TikTok. Some key drivers of this trend include: 1. Increased accessibility: Live Streaming technology has become more accessible through smartphones, laptops, and other devices. This has …

You might have seen a lot of new influencers applying and trying to join the digital marketing industry. Consumers have become more critical of traditional marketing strategies as they value authenticity and transparency more than ever. These up-and-coming influencers might be the next best thing for your subsequent campaigns.  Let us define what nano influencers …