Product News
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Introducing our new Grow+ ad format!
Introducing our responsive Grow+ ad format! Our mobile grow ad format has been an all-time favourite for advertisers, so we’ve decided to make it available on desktop, with additional features! Similar to our mobile grow ad format, the ad progressively “grows” from just a simple video ad into a product panel as the user scrolls …
Innity launches a New Premium Self-Serve Advertising Platform, Connecting Advertisers to Top Publishers in Hong Kong
Innity Hong Kong has launched the Innity Premium AdHub, a new self-serve advertising platform that allows brands and SME advertisers to run campaigns more openly on their own terms. The new self-serve advertising platform enables businesses of all sizes to tap into Innity’s network of more than 250 quality publishers and reach over 12 million …
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Now Available! More Mobile App-Monetisation Options with Reco Ads and Premium Buy!
How the pandemic reshaped consumer behaviour patterns The pandemic has widely affected consumers’ spending behaviours and there has been a significant increase in in-app purchases. People are now shifting their behaviours and spending more online, such as through e-commerce sites and mobile apps. According to AppsFlyer’s ‘State of eCommerce App Marketing Report 2021’, six SEA …
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New Ad Format Alert! Say Hi to our new Stories Ad!
We are welcoming another highly immersive and interactive ad format, Stories! As the name suggests, this new format is very much similar to the Instagram stories layout everyone is familiar with. With the attention span of ad viewers growing shorter, grabbing viewers’ attention instantly is crucial. What better way to do it than through a …
Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level
Good news! We’re proud to announce that we have been awarded the coveted TAG Certified Against Fraud Seal and Brand Safety Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising initiative that aims to combat fraudulent and criminal activity while strengthening brand safety in the online advertising ecosystem. As the ad industry’s largest …
If You’re an SME in Malaysia, This Deal is For You!
Reach up to 3 MILLION potential customers with only RM500 a week with Reco Ad! Good news! During these challenging times, we will be selecting three brands each month to run our Reco Ads for FREE. Details below! What is Reco Ad? We recently launched the Innity Reco Ad that is specially designed for brands …
How Octopus Hong Kong Used Spotify Ads to Reach Genz and Millennials
Since Innity Hong Kong’s partnership with Spotify was announced in April, we’ve been busy running audio campaigns for various clients and it has been equally exciting to see more advertisers turning their attention to the power of audio advertising! We’ve recently worked with Octopus Hong Kong to help create awareness on their latest campaign – …
We’ve Launched Two New Ad Formats!
We’re excited to reveal not one, but TWO new ad formats this round! They are Reco Ad, and V.Vibe – both designed to help brands stand out, minimise ‘banner blindness’, and most importantly, increase engagements and conversions. First up we have Reco Ad. As its name suggests, Reco Ad is perfect for brands wanting to …
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New Ad Format Alert: Balloon Stories
New year, new ad format! We’re excited to reveal Innity Balloon Stories that is a responsive storytelling ad unit designed for great mobile experiences with a focus on helping brands tell creative and visually engaging stories on a full-screen canvas! This interactive ad format, part of Innity’s Social Display Advertising solution, allows brands to feature …
A SNEAK PEEK: Passionation’s Merchant Web App in the Philippines
Passionation WebApp is the latest platform for brands and influencers to connect and take on projects collaboratively. Brands can easily set up a campaign by hosting a contest giveaway, a CSR initiative, or a hybrid campaign that rewards influencers with cash incentives. Influencers have the opportunity to apply to a brand’s campaign given they fit …
