How to Leverage Zero-Party Data with Customer Experience Platform (CXP)

Back in January, Google rolled out a new feature named Tracking Protection – a move in line with their commitment to gradually phase out third-party cookies by the second half of 2024. If you rely on targeted advertising with third-party cookies for your brand’s marketing strategy, it’s time to reconsider your tactics. In an age …

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Unlocking the Potential of Innity’s Interactive Attention Score (IIAS): A Deep Dive into Next-Gen Ad Metrics

In the fast-paced world of advertising, staying ahead means embracing innovation and rethinking how we measure success. Here at Innity, we’re excited to announce a game-changing shift in our advertising strategy with Innity’s Interactive Attention Score (IIAS). Let’s take a deep dive into what makes this metric a core component of our digital advertising strategy. …

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Innity Achieves ISO 27001:2013 Certification: Reinforcing our Commitment to Data Security Excellence

We are excited to announce that we have successfully achieved the ISO 27001:2013 certification! This milestone serves as a testament to our unwavering dedication to maintaining the highest standards of information security and data protection across our operations. We are proud to reinforce our commitment to data security excellence and offer our clients and partners …

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Innity launches a New Premium Self-Serve Advertising Platform, Connecting Advertisers to Top Publishers in Hong Kong

Innity Hong Kong has launched the Innity Premium AdHub, a new self-serve advertising platform that allows brands and SME advertisers to run campaigns more openly on their own terms. The new self-serve advertising platform enables businesses of all sizes to tap into Innity’s network of more than 250 quality publishers and reach over 12 million …

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Now Available! More Mobile App-Monetisation Options with Reco Ads and Premium Buy!

How the pandemic reshaped consumer behaviour patterns The pandemic has widely affected consumers’ spending behaviours and there has been a significant increase in in-app purchases. People are now shifting their behaviours and spending more online, such as through e-commerce sites and mobile apps. According to AppsFlyer’s ‘State of eCommerce App Marketing Report 2021’, six SEA …

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Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level

Good news! We’re proud to announce that we have been awarded the coveted TAG Certified Against Fraud Seal and Brand Safety Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising initiative that aims to combat fraudulent and criminal activity while strengthening brand safety in the online advertising ecosystem.  As the ad industry’s largest …

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How Octopus Hong Kong Used Spotify Ads to Reach Genz and Millennials

Since Innity Hong Kong’s partnership with Spotify was announced in April, we’ve been busy running audio campaigns for various clients and it has been equally exciting to see more advertisers turning their attention to the power of audio advertising! We’ve recently worked with Octopus Hong Kong to help create awareness on their latest campaign – …

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