• [September 2018: Top Creative] Curiosity Doesn’t Always Kill the Cat!

    October 26, 2018

    Advertiser: Clarins Taiwan Agency: Isobar Taiwan Product: Innity Mobile Engage Plus Pull Up There’s a saying that goes like this – “Curiosity killed the cat, but satisfaction brought it back”. To attract users to interact with the ad, we put the curiousity “game” in action; creating a curiousity gap into the ad. By creating a curiosity gap, it teases the

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  • Creating Extraordinary Experiences for Consumers: DigiCon XE 2018

    October 9, 2018

    The Experience Economy: DigiCon 2018, a three-day conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) revolved around the consumer and how creating extraordinary experiences matter. We summarize our key takeaways from the prestigious event last October 3-5 below. From the left: Bozoma Saint John and Sam Burke Bozoma on the Power of Emotions in the

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  • [August 2018: Top Creative] How Do You Know When There Are Rubbish Fires Going On?

    September 28, 2018

    Advertiser: Singapore Civil Defence Force Agency: MediaCom Singapore Product: Innity Responsive Over The Page For those of you who are reading this right now, this ad campaign is going to enlighten you. Recently, Singapore Civil Defence Force (SCDF) ran a PSA ad campaign with Innity to raise awareness on environmental fire safety and promoted their Community First Responders (CFRs) app, myResponder, that alerts

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  • Passionation: Influencer and Content Marketing Partner of Pesta Harapan Malaysia 2018

    September 20, 2018

    Alongside with other contributing partners like Air Asia, Travel 360, Malindo Air, Boost, and the rest, Passionation helped realise the Unity Concert and Harapan Run organised by Malaysiakini at Padang Timur, Petaling Jaya on the 15th September 2018 to ring in the 55th Malaysia Day. The Unity Concert and Harapan LED Run are being held as one of the events in conjunction

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  • Innity Appoints New Country Manager for the Philippines

    September 19, 2018

    Innity Philippines Inc. has appointed GJ Zosa as their new Country Manager. Having a background in marketing and sales with Ray-Ban and Suzuki Motorcycles, Zosa gives a better grasp of the digital marketing landscape along with his five years of experience at Innity. He witnessed and experienced the evolution of the digital industry which started with display banner ads, social,

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