New Partnership: Innity and adobo magazine

With its 14 years of existence in the industry, adobo magazine is known as the Philippine’s and Asia’s premier publication for the advertising and marketing community. It is a resource of the latest news on advertising campaigns, current trends, industry issues, consumer insights, the media landscape, and more. Garnering more than 110,000 average page views …

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REVO Malaysia Partners With CIMB For e Credit Card

REVO, a Card-Linked Rewards Platform introduced by OfferStation Sdn Bhd (a member of the Innity Group of companies) has partnered with CIMB Bank Berhad to offer its customers exclusive deals, extra bonus points, and even more cashback through CIMB’s new e Credit Card.  The new e Credit Card allows customers to maximize the value of …

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[Passionation Webinar Recap]: How To Establish Brands’ and Content Creators’ Voice in the New Normal

The crisis has paved the way for businesses to rethink their marketing strategies and adapt to the current situation.  In a collaborative effort with Penbrothers, we co-hosted a webinar last July 2, 2020 with Kristel De Ocampo, Passionation’s Associate Account Director and Gerick Manalo, a celebrity chef and content creator to talk about how to …

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Passionation Philippines Launches its New Web App – Connecting Brands and Influencers in One Platform

Earn by doing what you love. Sounds dreamy right?  At some point, we’ve asked ourselves if our passion can sustain the demands of our daily living. Some of us do the things we love just for fun without monetary expectations. While for others, it has become a part of their income stream. We invest in …

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How Brands Can Incorporate Virtual Experiences into Digital Events Strategies with Innity’s Enhanced Livestream Solutions

Ever since the COVID-19 pandemic has struck the world, livestreams on social media platforms are more in demand now than ever. According to Facebook, the average views on Instagram and Facebook Live are being doubled in a week and 70% more people are spending more time on these social media platforms as well. The pandemic has …

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How brands adapt to the new normal of Influencers Marketing: Social Group Buying

It is truly challenging for businesses to stay afloat in these times and according to the International Monetary Fund, we are all anticipating the worst economic shutdown since the Great Depression. Therefore, businesses who want to survive have to come up with new innovative ways to continue running their businesses, and adapting to the new normal …

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7 Digital Strategies Brands Should Adopt to Thrive in “The New Normal”

Due to the imposed Enhanced Community Quarantine (ECQ), Filipinos in affected locations were forced to avoid public places, especially malls, restaurants, and parks. Establishments that provide essentials, however, have suffered a less intense blow as they were still allowed by the government to operate amidst ECQ.

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Part 2: The Impact of COVID-19 on Publishers in Malaysia

Part 1 of our blog highlighted the transformations and strategies made by some of the publishers in Malaysia. Our part 2 continues with how several other publishers have turned the challenges they’ve faced during COVID-19 into purposeful changes.  1. How has COVID-19 affected your site? Vulcan Post: We had to overhaul our content plan for …

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