• [January 2019: Top Creative] Customizing Your New Year Greetings With Lightbox Story

    February 12, 2019

    Advertiser: Innity Personalized Lunar New Year Greeting Product: Lightbox Story   This Lunar New Year, Innity created Lightbox Story. It is a microsite with an “Insta-Story” approach for users to create and personalize their own new year greetings. Once accessed to the link, users can upload their selfies and decorate it with all the fun Lunar New Year themed stickers

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  • [October 2018: Top Creative] Dance and Sing Along with Queen!

    January 2, 2019

    Advertiser : 20th Century Fox (Bohemian Rhapsody) Agency : Starcom Mediavest Product: Innity Passionation   Those who were born in the 1970’s would definitely be familiar with the British rock band, Queen. However, the same can’t be said for the younger generation. Prior to their newly released biography movie – Bohemian Rhapsody, 20th Century Fox launched a campaign with Passionation

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  • Innity Gives Back: Bringing Joy to All at IQ70Plus Centre

    December 28, 2018

    One of the most magical things about Christmas is the joy and laughter that surrounds the celebration. This year, in the spirit of Christmas, Innity Malaysia once again visited IQ70Plus to bring the festive joy and cheer to over 40 individuals at the centre. On top of fulfilling the Christmas wish list of the residents with gifts of water bottles,

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  • [September 2018: Top Creative] Curiosity Doesn’t Always Kill the Cat!

    October 26, 2018

    Advertiser: Clarins Taiwan Agency: Isobar Taiwan Product: Innity Mobile Engage Plus Pull Up There’s a saying that goes like this – “Curiosity killed the cat, but satisfaction brought it back”. To attract users to interact with the ad, we put the curiousity “game” in action; creating a curiousity gap into the ad. By creating a curiosity gap, it teases the

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  • Creating Extraordinary Experiences for Consumers: DigiCon XE 2018

    October 9, 2018

    The Experience Economy: DigiCon 2018, a three-day conference organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP) revolved around the consumer and how creating extraordinary experiences matter. We summarize our key takeaways from the prestigious event last October 3-5 below. From the left: Bozoma Saint John and Sam Burke Bozoma on the Power of Emotions in the

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