Shopping Ads Brands Can Explore to Increase Sales
With brick and mortar stores affected during the pandemic, brands need to adapt to the needs of their customers by creating an online shopping experience instead. Given the change of consumer behavior and shopping patterns, retailers will be challenged to adapt to the situation as they transition to ecommerce. Even post-covid, as people fear catching …
How COVID-19 is Shaping The Influencer Marketing Industry Now
A new normal is definitely upon us. From a business standpoint, how the pandemic affected various industries led to the emergence of new market opportunities for companies worldwide. One industry that was affected is the influencer marketing industry. For businesses, influencer marketing is seen as one of the great ways for brands to connect with …
in General
5 Reasons Why Brands Need To Partner With Mom Content Creators Now
With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.
This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.
TikTok and Innity Further Extend Partnership to 22 New Countries
Southeast Asia, 6 May 2020 – TikTok, a social app that focuses on short-form mobile video, has extended their strategic partnership with Innity, a leading digital media solutions and marketing technology company as their official reseller from just Malaysia to a total of 22 countries across US, Europe, and Asia. With more than 800 million …
How Brands can use Live Streaming as their Brand Voice in Times of Crisis
The fact that online video content is taking over the internet has long been a well-known fact. Live streaming, one of the many forms of video content, has been popular among gamers and online shopping sites such as Taobao, Lazada and Shopee. Moreover, during the COVID-19 outbreak, China saw a double in the number of …
The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting
Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …
in General
Why Brand Voice Should Not Practice Social Distancing During Covid-19
Amidst the pandemic Covid-19 situation, many brands are encouraging social distancing to maintain hygiene and to curb the spread. Most businesses are suddenly affected in some ways as they have not devised any contingency plans to manage such situations. In fear of the economic slowdown, many are cutting budgets or allocating less to spend on …
in General
Innity makes going digital simple for SMEs
The digital world has been progressing rapidly throughout the past few years, and more local businesses and Small Medium Enterprises (SMEs) are starting to adopt digitalisation into their businesses. The shift towards technological trends and the advancements in digital infrastructure is so important now, that digitalisation is no longer a luxury for businesses but it …
How to Reach and Expand Your Customers Online [Infographic]
During this lockdown period, if you go online, people are either posting Tiktok videos, answering Instagram templates, going live on Facebook, or taking up online courses on various websites. The bottom line is: People are online. With users having more screen time, you can go deeper than the usual data sources and create personalized interactive …
Are You Part of the Solution?: What Brands Should Do At This Time of Crisis
The global pandemic has shaken businesses around the world causing a halt on operations which has led to leaders setting up an emergency meeting on how they can survive this crisis. This surely wasn’t part of the kick-off presentation during the start of the year, but just like in the digital industry, things can change …
