Featured Publisher of the Month: RAPPLER

We’re down to the end of the first quarter in 2021 and marketers are constantly innovating and adapting to navigate their way online to see what types of content work for different audiences. As Innity Philippines’ featured publisher of the month, we had the opportunity to chat with Tristan Zinampan, Rappler’s Head of Brand Integration. …

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Innity Indonesia proudly celebrates ten years of collaboration with KLY network, the largest female readership in Indonesia

As an official partner of Innity Indonesia’ Premium Publisher Network, we are thrilled to announce that we are celebrating ten years of collaboration with KLY network. KLY (KapanLagi Youniverse) is one of the Largest Lifestyle, News & Entertainment online media in Indonesia with an audience of over 150 million people across the country.  Innity’s Ad …

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The 10th Philippine SME Business Expo Held its First Virtual Edition Focusing on Digital Transformation 

In the 3-day virtual expo held last February 23-25 2021, small and medium enterprises (SMEs) participated in 12 talks with industry experts from brands to digital media providers who shared their insights on how to bounce back after the downturn of sales caused by the pandemic. Topics such as exploring how to grow one’s business …

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A SNEAK PEEK: Passionation’s Merchant Web App in the Philippines

Passionation WebApp is the latest platform for brands and influencers to connect and take on projects collaboratively. Brands can easily set up a campaign by hosting a contest giveaway, a CSR initiative, or a hybrid campaign that rewards influencers with cash incentives.  Influencers have the opportunity to apply to a brand’s campaign given they fit …

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Passionation Philippines Launches its New Web App – Connecting Brands and Influencers in One Platform

Earn by doing what you love. Sounds dreamy right?  At some point, we’ve asked ourselves if our passion can sustain the demands of our daily living. Some of us do the things we love just for fun without monetary expectations. While for others, it has become a part of their income stream. We invest in …

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Meet Consumers Where They Are With Discovery Commerce

Even before pre-pandemic times, consumers have been utilizing online platforms to browse and find inspiration before purchasing products. Currently, the shift from shopping in-store to online has accelerated and extended way beyond e-commerce. Consumers have now migrated to encompass as many activities as possible online, whether it be work, social or keeping fit, to keep …

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[Webinar Recap] Integrated E-Commerce Advertising: Rethinking the Shopper Ad Experience

Innity Philippines and its Director of Sales, Kevin Dizon, recently held a webinar focused on innovative strategies brands can explore to succeed in e-commerce advertising.  With the lengthy lockdown and movement restrictions, the pandemic has amplified the consumers’ increasing desire for convenience, immediacy, and simplicity. Despite the country’s economic struggles, the crisis presented new opportunities …

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5 Powerful Reasons Why Shoppable Moments Create A Wow Factor For Your Brand

Shopping has changed for good, thanks to the global COVID-19 pandemic that has accelerated consumer behaviour towards online shopping which has shown no signs of abating till now. Some top retailers in the world are convinced that most of the behaviour change will continue beyond the pandemic. Physical stores have recorded a drastic drop in …

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