in Insights
7 Digital Strategies Brands Should Adopt to Thrive in “The New Normal”
Due to the imposed Enhanced Community Quarantine (ECQ), Filipinos in affected locations were forced to avoid public places, especially malls, restaurants, and parks. Establishments that provide essentials, however, have suffered a less intense blow as they were still allowed by the government to operate amidst ECQ.
[Webinar Recap] Learn from the Experts: How Are They Adapting to the Current Crisis
In the wake of the global pandemic, businesses are becoming more reliant than ever on their digital strategies. Earlier this week, we had the pleasure of speaking with three industry leaders in Singapore on how they’re adapting their digital marketing strategies to stand out in the digital space. The discussion touched on new channels and …
in Insights
Part 2: The Impact of COVID-19 on Publishers in Malaysia
Part 1 of our blog highlighted the transformations and strategies made by some of the publishers in Malaysia. Our part 2 continues with how several other publishers have turned the challenges they’ve faced during COVID-19 into purposeful changes. 1. How has COVID-19 affected your site? Vulcan Post: We had to overhaul our content plan for …
in Insights
Part 1: The Impact of COVID-19 on Publishers in Malaysia
With the Movement Restricted Order (MCO) in place, it comes to no surprise that people have turned to the internet for communication and information. With the increasing demand for online content, publishers have naturally been affected as well. To understand more, we e-interviewed several publishers specializing in various topics such as lifestyle, parenting, and finance …
in Insights
How brands adapt to the new normal of Influencer Marketing: Key Opinion Consumers (KOCs) & “Homefluencers”
As the COVID-19 pandemic continues to affect most parts of the world, there is no doubt that many businesses are facing a huge crisis due to the economic downturn. In this new environment, the priorities for many brands have also shifted as their investments in marketing budgets have decreased. Not only that, some brands …
Summit Media is Officially Part of Innity’s Network
With over 31 million unique monthly users, Summit Media is the Philippines’ leading digital lifestyle network. Together with Innity, the digital solutions provider that is present across 12 countries in South East Asia, the partnership will open up opportunities to create more content, extend the reach for brands, and engage with audiences. Innity’s AdNetwork solution, …
in Product News
Introducing the New 3D Post Ad Format by Innity
WHAT ARE 3D POST ADS? We’re excited to roll out yet another new ad format, fresh from our labs! As its name suggests, the 3D Post ad format adds a unique three dimensional twist to the ads, which effectively captures the attention of the audience as they scroll through the site. Goodbye banner blindness! We …
in Product News
Shoppable Ads Brands Can Explore to Increase Sales
With brick and mortar stores affected during the pandemic, brands need to adapt to the needs of their customers by creating an online shopping experience instead. Given the change of consumer behavior and shopping patterns, retailers will be challenged to adapt to the situation as they transition to ecommerce. Even post-covid, as people fear catching …
in Insights
How COVID-19 is Shaping The Influencer Marketing Industry Now
A new normal is definitely upon us. From a business standpoint, how the pandemic affected various industries led to the emergence of new market opportunities for companies worldwide. One industry that was affected is the influencer marketing industry. For businesses, influencer marketing is seen as one of the great ways for brands to connect with …
in Insights
5 Reasons Why Brands Need To Partner With Mom Content Creators Now
With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.
This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.
