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Entries Published On December, 2010

Innity in Inside Innity   December 2, 2010

UP CLOSE AND PERSONAL WITH PHANG CHEE LEONG, CEO, INNITY

a) What are some of the key trends in the online marketing space? While the click still remains the predominant way that advertisers measure their display ad campaigns, it is not always the best measure particularly when the objectives of an ad campaign are to boost things like brand awareness or recall. In five years, …

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