Entries By Innity
Innity’s 2020 Creative RoundUp: Featuring Top 10 Ad Creatives
2020 has been a roller coaster ride, having its fair share of challenges. Nonetheless, it has also brought many new and exciting opportunities for brands. Having to change the way they do businesses, brands had the chance to explore uncharted territories such as live streaming and e-commerce. With more businesses going online, advertising activity has …
Top Filipino Food Companies Unite for Brand Aid: Noche Buena Para sa Lahat
Christmas is one of the most significant celebrations in the Philippines with Noche Buena as one of its highest points. During this time, families come together to share stories of love and hope over their favorite Filipino meal. But this year, Christmas will be different for millions of Filipinos due to the Covid-19 pandemic. It …
Breaking Digital Barriers Through Live Streams
With the convenience and being able to purchase products immediately, live streaming for brands used to be popularly done on e-commerce platforms such as Taobao, Shopee, and Lazada. However, social media platforms can often play a better role when building a brand image and online presence, as many other brands fight to be seen and …
in Insights
Radio Mindanao Network is Innity Philippines’ Featured Publisher of the Month (November)
With 68 years in the media industry, Radio Mindanao Network (RMN) has truly made a mark and continues to reach millions of people to serve its commitment as a network: To uphold brand of excellence and continuously strive to provide the most comprehensive media service their listeners and best creative advertising to their clients. Aside …
A SNEAK PEEK: Passionation’s Merchant Web App in the Philippines
Passionation WebApp is the latest platform for brands and influencers to connect and take on projects collaboratively. Brands can easily set up a campaign by hosting a contest giveaway, a CSR initiative, or a hybrid campaign that rewards influencers with cash incentives. Influencers have the opportunity to apply to a brand’s campaign given they fit …
in Insights
[REPORT] Online Premium Publisher Association (OPPA) Reveals Consumers’ Insights During the COVID-19 Pandemic and its Impact on Brands in Thailand
OPPA, Thailand’s premium publisher co-operative made up of 13 well-known local websites with up to 13.2 million site traffic per day, has released a comprehensive analysis on consumers’ insights during the COVID-19 pandemic in Thailand. The report, based on 290 million insights gathered from OPPA’s publishers, highlights many interesting analyses regarding demographic, behavior and interests …
in Insights
The Summit Express is Innity Philippines’ Featured Publisher of the Month (October)
For our October publisher feature, we’re excited for you to get to know more about one of our long-time partners since 2013, The Summit Express. The Summit Express lives by the meaning behind its name, “summit“, which means discussion and “express” – to convey a thought or feeling or deliver a message in the fastest …
in Insights
35 Creative Ads You Should Check Out for 2021
4.54 billion people are now online with the average internet user spending 6 hours and 43 minutes per day online. Filipinos top the daily usage charts, spending an average of 9 hours and 45 minutes per day online. (We Are Social, 2020) Yearly, we see an increase of internet users and brands looking for effective …
in Insights
How Rich Media Ads Can Get Better Insights for Brands | 2020
Brand building takes more than just driving awareness and conversions. Genuine brand interactions play a big part in the consumer’s decision making process. As brands, we have to provide content that is relatable and engaging to improve brand-consumer relationships. 88% of marketers find that interactive advertising is great for brands to differentiate themselves from competitors. …
Wonder Mag PH is Innity Philippines’ Featured Publisher of the Month (September)
Wonder exists to spark conversations about anything and everything men, women and everyone in between care about, from fashion to grooming, career to sex and relationships, pop culture to self-love—including things we’re sometimes too shy or find hard to talk about. Their platform is a space that values authenticity, human experience, and truth-telling as they …
