Entries By Innity
in Product News
Introducing our new Grow+ ad format!
Introducing our responsive Grow+ ad format! Our mobile grow ad format has been an all-time favourite for advertisers, so we’ve decided to make it available on desktop, with additional features! Similar to our mobile grow ad format, the ad progressively “grows” from just a simple video ad into a product panel as the user scrolls …
Innity launches a New Premium Self-Serve Advertising Platform, Connecting Advertisers to Top Publishers in Hong Kong
Innity Hong Kong has launched the Innity Premium AdHub, a new self-serve advertising platform that allows brands and SME advertisers to run campaigns more openly on their own terms. The new self-serve advertising platform enables businesses of all sizes to tap into Innity’s network of more than 250 quality publishers and reach over 12 million …
in Product News
Now Available! More Mobile App-Monetisation Options with Reco Ads and Premium Buy!
How the pandemic reshaped consumer behaviour patterns The pandemic has widely affected consumers’ spending behaviours and there has been a significant increase in in-app purchases. People are now shifting their behaviours and spending more online, such as through e-commerce sites and mobile apps. According to AppsFlyer’s ‘State of eCommerce App Marketing Report 2021’, six SEA …
in Product News
New Ad Format Alert! Say Hi to our new Stories Ad!
We are welcoming another highly immersive and interactive ad format, Stories! As the name suggests, this new format is very much similar to the Instagram stories layout everyone is familiar with. With the attention span of ad viewers growing shorter, grabbing viewers’ attention instantly is crucial. What better way to do it than through a …
in Insights
4 Things You Need To Know About Post-Engagement CTR
In the world of post-COVID advertising, change and innovation go hand-in-hand in conveying a brand’s message. What starts off with showcasing standard display ads, today’s consumers are growing more demanding, pushing large and small brands alike to embrace change and diversity by creating impactful content. The question is, what kind of impactful content are consumers …
Innity Awarded TAG Brand Safety and Anti-Fraud Certification on a Global Level
Good news! We’re proud to announce that we have been awarded the coveted TAG Certified Against Fraud Seal and Brand Safety Seal from the Trustworthy Accountability Group (TAG). TAG is an advertising initiative that aims to combat fraudulent and criminal activity while strengthening brand safety in the online advertising ecosystem. As the ad industry’s largest …
in Insights
New Ad Format Alert: Interactive 3D and Chatbot Balloon
Here are TWO new ad formats that we recently launched! They are Interactive 3D and Chatbot Balloon – both designed to help brands stand out, and increase engagements and conversions! First up we have Interactive 3D Interactive 3D ad is a unique ad format that gives users the ability to interact with a product as if …
How Innity Indonesia got quality leads for Nestle and British Petroleum
Brands have often struggled to get good, quality leads when running campaigns. One of the hardest being choosing the right platform. At the beginning of 2021, Nestle Indonesia and British Petroleum approached Innity Indonesia to run campaigns to a very niche audience, requesting to target users based on their work experience and career background. Taking …
3 Shoppable Campaigns We’re Proud Of
The shift in consumer behaviour and the surge in digital advertising this year has changed how users now take in advertisements. With the increase in banner blindness and lesser time spent on each ad, it is now crucial to grab their attention and engage with the audience before they scroll away. Here’s where our shoppable …
Innity Vietnam wins Three Golds at MMA Smarties Vietnam Awards!
We are thrilled to announce that Innity Vietnam has been awarded three Golds in MMA Smarties Awards! The “Võ Lâm Truyền Kỳ 1 Mobile: Real Ambassador X Virtual Experience – Bringing Reality into Game Marketing” campaign won two Gold awards in total! One in the APAC region under the Cross Mobile Integration category and another …
