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THE INNITY BLOG.

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Shopping Ads Brands Can Explore to Increase Sales

With brick and mortar stores affected during the pandemic, brands need to adapt to the needs of their customers by creating an online shopping experience instead. Given the change of consumer behavior and shopping patterns, retailers will be challenged to adapt to the situation as they transition to ecommerce. Even post-covid, as people fear catching …

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5 Reasons Why Brands Need To Partner With Mom Content Creators Now

With the new surge of incoming first-time moms being millennials, they are all very social media savvy. In fact, there is currently a rise of mom content creators. They are great at connecting with their followers and being able to produce quality and engaging content. These moms also know their way around various platforms, particularly on Instagram, and a few even having their own blogs.

This means that moms are also becoming more and more tech savvy. Read more to know why brands need to partner with mom content creators now.

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The End of Third-Party Cookies Jumpstarts the Comeback of Contextual Targeting

Goodbye, third-party cookies. As Google announces the removal of third-party cookies from its Chrome browser, digital advertisers are challenged to address the changes they have to adopt and innovate their advertising approach to effectively reach their consumers online. In recent years, issues on privacy, fraudulent and intrusive ads, and the need to comply with IAB …

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Innity appointed as one of the technology service providers for BSN’s SME Digitalisation grant

Innity is 1 one of the 42 Technology Service Provider (TSP) that is participating in the SME (Small-to-Medium Enterprise) business digitalisation grant, managed by the government through Ministry of Finance (MOF), in collaboration with BSN (Bank Simpanan Nasional), SME Bank group, and the Malaysia Digital Economy Corporation (MDEC). In conjunction with Budget 2020, BSN has …

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Innity Philippines Celebrates “The Agency Life”

As hectic as agency life can be, everyone deserves a break from time to time. Innity Philippines hosted a comedy and socials night entitled “Friday Night, Revise. Relax.” last November 22, 2019, at The Craft Rock & Grill, Bonifacio Global City, Taguig. Attended by key people from top media and creative agencies, publishers, and on-the-rise influencers, …

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