Entries By Innity
in Insights
5 steps to find and engage your target audience
Taken from imedia Connection, here are five steps to successfully reach and engage the target audiences that matter most to you, wherever they might be. Identify and segment your existing audience Talking to your current customers and your sales team that engages them every day will go a long way to helping you understand your …
in Insights
Frost & Sullivan’s Top Seven Predictions for
Digital Media in 2013
2012 is coming to a close and it’s that time again to look into our respective crystal balls and predict the future of Digital. One of the first few predictions comes from Frost & Sullivan. Let us know your thoughts! 1) The impact of tablets on the digital media landscape will accelerate “As behaviour patterns …
NIM Digital Joins Innity In Digital Branding
From Marketing-Interactive Shanghai – Omnicom Group’s digital agency NIM Digital has partnered with Innity to introduce the cost-per-engagement (CPE) model in China. The partnership aims to educate the market and drive effective branding via the CPE model, with which advertisers only pay when users engage with their ads. Raymond Teoh (pictured), general manager of Innity …
in Insights
Nielsen: How Prediction Learning Curves
Can Improve Digital Ad Effectiveness
An excerpt from NielsenWire on increasing digital ad effectiveness. Some useful tips! Optimizing your digital advertising in-flight is essentially a prediction exercise. The goal is to take existing data—while using the right technology and incentives–and make changes to your plans based on a predicted outcome that is better than current results. And, as with the prediction …
in Insights
Three Reasons Why Cost per Engagement
Advertising Rules
Advertising to us has always been about going beyond the click; about real engagement. We launched the engagement model together with the Lightbox ad format way back in 2009 and have been constantly coming up with new engagement tools for our advertisers and publishers. Getting your audience engaged in every stage of the marketing funnel …
in Insights
An Interview with a Media Planner
We started this series to learn more about the brilliant people working in the digital industry – from media planners, account executives to designers. This month, we find out what’s on the mind of media planner, Brenda Yap as she talks to us about her job, her clients, and people that inspire her. Name: Brenda …
in Product News
Top 10 Innity Lightbox Ads
(continued)
Here’s part two of our Top 10 Innity Lightbox ads. We hope all of you had as much fun going through the first half as we did putting it all together for you guys. Let’s get right into the Top 5, shall we? 5. Ford (Vietnam) Campaign objective: Ford targeted to drive awareness and action …
in Insights
Clickz: Forget Traditional TV Ads, Think Online Video Advertising!
Julie Batten contributed an article on Clickz recently and we couldn’t agree more. Think Online Advertising! From Clickz – Today I wanted to pose a question: is your media mix weighted appropriately given the changing media consumption landscape? Do you still invest heavily in traditional media like magazines and television? If you’re a mass marketer, …
in Product News
Top 10 Innity Lightbox Ads
In 2009, Innity launched its first Lightbox ad format along with the Cost per Engagement (CPE) payment metric and never looked back since. (BTW, Google hopped on the bandwagon and launched their Lightbox early this month. Damn right, it’s about time ;)) Up until today, we have ran over 430 campaigns with this amazing, highly …
Discrepancies in comScore’s
August/September Reports
Hey all, some of you might have noticed that our comScore reach for August and September have experience an unusual dip in numbers. We highlighted this matter to comScore and turns out they missed out a few tags for the countries that we’re in. Rest assured that Innity’s reach have not dipped or reduced. We …
