Tag Archive For "publishers"
Innity is Second-Most Favoured Third Party Online Media Representative
This just in! Innity is the second-most favoured Third Party Online Media Representatives among marketers in Malaysia, after Google, according to a survey released by Advertising + Marketing Magazine. In their recent October issue, a+m Magazine highlighted a bunch of companies that made it into the Digital Media Company of the Year 2011. And we’re …
in Insights
Social networking leads M’sian online activities
Derived from ZDNet Asia Social networking is the top online activity in Malaysia, underscoring the growing importance of social media marketing, according to a new report by ComScore, which adds that online video viewing is also continuing its upward run. The digital research firm found that social networking accounted for 32.1 percent, one third of …
in Product News
Innity’s Application Process for Publishers
Innity’s Application Process for Publishers Recently, we have been receiving handful of comments asking about our site requirements as well as the application process of joining Innity’s network of publishers. In order to ensure a safe and strong network for our advertisers, there will be a few review and approval stages to overcome before becoming …
in Product News
Acing Advenue: Ad Blocking
We know finding your way around Advenue might sometimes be daunting, especially when you’re a new publisher to the system. Being an ad serving and advertising management system, there are quite a number of features on the platform, and you might not be familiar with all of them. That’s why we’ve decided to highlight valuable …
in Product News
Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …
in Insights
15 Beautiful and Creative QR Codes
Here’s a lil something cool we thought we’d share. Check out the creative designs of QR codes from a range of businesses to get users to scan them. Would you be more likely to scan these quirky QR Codes? Taken from Mashable. 15 Beautiful and Creative QR Codes In the same way that bar codes don’t …
in Insights
Arshan Saha, Regional Director, SEA, Innity Discusses The Evolution Of RTB, Exchange Trading & The Impact of Online Video & Mobile in South East Asia
Taken from ExchangeWire Innity is an ad network with a self-service media platform. Arshan Saha, Regional Director, SEA, Innity discusses the challenges and opportunities in an evolving landscape and how ad exchanges and RTB will introduce efficiencies into the market. Here he also discusses the emerging trends in online video, mobile, RTB, rich media and …
in Product News
IAB’s latest Rising Stars ad units – deployed by Innity
The IAB has identified 6 promising new ad units that provide the canvas for next generation brand advertising online – these have been adopted by Innity. Rising Stars ad units were selected by a cross-disciplinary group that included agency creative directors, media executives, publishers and ad operations specialists, who judged the ad formats for their …
Innity at Adtech, Singapore – 2011
dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, conducted its fourth annual regional event in Singapore on June 16th and 17th at the Suntec Convention Centre. This year, there was a significant increase in exhibitors with a strong interest from companies around the Asian region. A number of …
Innity at Adtech, Singapore – June 16 & 17, 2011
Come visit Innity at booth number 30 at Adtech, Singapore in Suntec City on June 16 and 17, 2011. Also join us for an exciting session on June 16, 2011 titled, “Paving the way for the revolutionary ad network” addressed by senior employees at Innity. More details on – http://www.ad-tech.com/singapore/adtech_singapore_agenda.aspx#
