2009 has been an astonishingly progressive year for Innity as a whole thanks to the several accomplishments that we have managed to achieve. In times of recession, Innity have not only strengthened foundations but gone on to surpass targets in developmental growth as an innovative advertising network.
Our unprecedented achievements for 2009 include:
|Kicking off the year with our Regional Performance Network which provides quality content with a strong focus on the “Pay for Engagement” model.|
|The first company in the Asia Pacific to become a member of the International Advertising Bureau (IAB), a platform for educating member companies on the values of interactive advertising.|
|The successful launch of WiFi advertising in over 300 outlets in Malaysia. Since its’ launch in July 2009, major eateries and cafes like Starbucks, Coffee Bean and Old Town have been collaborating with us on advertising through their free WiFi service for consumers. This is a giant leap forward in successful targeting of certain niche audiences.|
|Obtaining BPA Worldwide‘s ad server system certification and also being the first firm to do so in Asia. BPA Worldwide is a media auditing company that helps firms with their audience insights and turning it into a competitive advantage.|
|Groundbreaking performances at events such as AdAsia and Ad:Tech. Turnouts were encouraging despite the recession while feedbacks received from delegates and visitors were very positive.|
|Smooth opening and great response from our new offices in Indonesia and Singapore. Next year will see us opening a third setup overseas.|
Overall, it has been an amazing year for us at Innity with traffic hitting more than 2.1 billion impressions per month. These accomplishments have spurred us to scale even greater heights come 2010 so till then, thank you for believing in us and being part of our outstanding achievements. Happy New Year!