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Era of Honest Content: The Significance of Brand Authenticity

In today’s digital age, authenticity is paramount for brands. It’s not just about selling products but about building trust and genuine connections with consumers. The audience nowadays are smart; they can identify whether a specific content is paid/sponsored or not, hence hindering a brand’s image. Here’s why brand authenticity matters more than ever: Audience Trust …

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Unlocking the Potential of Innity’s Interactive Attention Score (IIAS): A Deep Dive into Next-Gen Ad Metrics

In the fast-paced world of advertising, staying ahead means embracing innovation and rethinking how we measure success. Here at Innity, we’re excited to announce a game-changing shift in our advertising strategy with Innity’s Interactive Attention Score (IIAS). Let’s take a deep dive into what makes this metric a core component of our digital advertising strategy. …

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Innity Philippines Celebrates First Half of 2023 with Scroll-Stopping High-Impact Ads

In today’s digital world, it is increasingly challenging for brands to capture the attention of their audience and stand out from the crowd. With countless online ads competing for consumers’ attention, it’s essential to create digital marketing ads that is not only visually appealing but also engaging and memorable. In the fast-paced realm of digital …

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Innity Achieves ISO 27001:2013 Certification: Reinforcing our Commitment to Data Security Excellence

We are excited to announce that we have successfully achieved the ISO 27001:2013 certification! This milestone serves as a testament to our unwavering dedication to maintaining the highest standards of information security and data protection across our operations. We are proud to reinforce our commitment to data security excellence and offer our clients and partners …

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The Era of Live-Streaming Isn’t Slowing Down and Here’s How You Can Take Advantage of It

Live Streaming has become increasingly popular in recent years due to several factors, including technological advancements, changes in consumer behavior, and social media platforms such as Facebook, Instagram, and TikTok. Some key drivers of this trend include: 1. Increased accessibility: Live Streaming technology has become more accessible through smartphones, laptops, and other devices. This has …

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