Innity Philippines Nominated for Marketing Excellence Awards 2024
We’re excited to announce that our media campaign for KFC The Gamer Box 2023 has been nominated for “Excellence in Mobile Marketing” at the Marketing Excellence Awards 2024. This campaign was also previously nominated at the Mobile Excellence Awards this year. In collaboration with Wavemaker Philippines, Innity Philippines implemented a mobile-centric strategy using our high-impact …
Innity Philippines Secures Nomination at Mob-Ex Awards 2024
Innity Philippines is proud to announce that our campaign, KFC Project Solo 2023, has been shortlisted in the “Most Engaging Mobile Campaign” category at this year’s Mobile Excellence Awards (Mob-Ex Awards). In partnership with Wavemaker Philippines, this campaign, which was launched in October of last year, successfully connected KFC Philippines with the gaming community. In …
Innity Philippines Empowers SMEs with Content and Digital Solutions at 14th PHILSME Business Expo
MANILA, Philippines – Innity Philippines participated in the 14th Philippine SME Business Expo and Conference (PHILSME) on May 10-11, 2024, at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City. This is the country’s largest B2B expo, conference, and networking event for small and medium enterprises (SMEs). With over 9,000 attendees, SMEs and …
Influencer Marketing Fatigue is Happening and Here’s How Brands Can Navigate It
What’s up everyone, it’s ya girl Angel here! Today, we’ll talk about this luxury product sent to us by brand XYZ. And if you’re not yet subscribed to my page, make sure to hit that like button and follow for more beauty tips… If this sounds familiar, you may have been following and watching influencers …
How to Leverage Zero-Party Data with Customer Experience Platform (CXP)
Back in January, Google rolled out a new feature named Tracking Protection – a move in line with their commitment to gradually phase out third-party cookies by the second half of 2024. If you rely on targeted advertising with third-party cookies for your brand’s marketing strategy, it’s time to reconsider your tactics. In an age …
Era of Honest Content: The Significance of Brand Authenticity
In today’s digital age, authenticity is paramount for brands. It’s not just about selling products but about building trust and genuine connections with consumers. The audience nowadays are smart; they can identify whether a specific content is paid/sponsored or not, hence hindering a brand’s image. Here’s why brand authenticity matters more than ever: Audience Trust …
Discovering Digital Marketing Trends this 2024
In the dynamic realm of digital marketing, the landscape is ever-evolving, shaped by technological advancements, shifting consumer behaviors, and the pursuit of innovation. Stepping into the year 2024, we are seeing a combination of trends that are set to redefine the way businesses connect with their audiences. As businesses gear up to navigate the intricate …
Unlocking the Potential of Innity’s Interactive Attention Score (IIAS): A Deep Dive into Next-Gen Ad Metrics
In the fast-paced world of advertising, staying ahead means embracing innovation and rethinking how we measure success. Here at Innity, we’re excited to announce a game-changing shift in our advertising strategy with Innity’s Interactive Attention Score (IIAS). Let’s take a deep dive into what makes this metric a core component of our digital advertising strategy. …
Innity Philippines Celebrates First Half of 2023 with Scroll-Stopping High-Impact Ads
In today’s digital world, it is increasingly challenging for brands to capture the attention of their audience and stand out from the crowd. With countless online ads competing for consumers’ attention, it’s essential to create digital marketing ads that is not only visually appealing but also engaging and memorable. In the fast-paced realm of digital …
Innity Achieves ISO 27001:2013 Certification: Reinforcing our Commitment to Data Security Excellence
We are excited to announce that we have successfully achieved the ISO 27001:2013 certification! This milestone serves as a testament to our unwavering dedication to maintaining the highest standards of information security and data protection across our operations. We are proud to reinforce our commitment to data security excellence and offer our clients and partners …