Kapanlagi.com is Indonesia’s largest entertainment lifestyle site focusing on news, celebrity gossip, movies, music, games, sports, women, and the community. Kapanlagi has been under Innity’s network since December 2009. The website has over 100 million page views and 10 million unique visitors a month. This time around, we chatted with Dhemy Larasati, VP Sales & Marketing of KapanLagi.com to find out more about the site.
Can you tell us a little about how Kapanlagi.com got started?
We started in 2003 with a very small group of people. The company then was called Promomedia Distributama, an advertising agency. We moved on to acquire the Kapanlagi.com domain name in 25 February 2003. In 2005, we changed our name to Monstermob Indonesia, and in 2009, Kapanlagi.com become the sole purposed company under PT KapanLagi Dot Com Networks, group of PT. Monstermob Indonesia. Ever since, Kapanlagi.com has been consistently growing and we currently have almost 200 employees at Malang and Jakarta. Currently, Kapanlagi.com is known as the largest entertainment network in Indonesia, serving news feed for Yahoo, OMG, and MSN.
What makes Kapanlagi.com a great Innity publisher?
We are Indonesia’s biggest entertainment site and have high page views and traffic. Our website is also search engine optimized and is the 10 most recognized website in the Online Industry.
What role does Innity play in your business and how has it helped?
As our Ad network partner, Innity helps us to effectively monetize our ad space; they help us gain more revenue for our website.
Any tips for our readers who are interested in starting up their own websites?
Believe in your product and do it with passion. Without believing, nothing will happen.