Ushering in the new age of digital advertising:
The panoramic view!

Ushering in the new age of digital advertising:
The panoramic view!

From LAtimes

The digital marketing revolution is more like a never-ending skirmish, with no easily defined beginning, multiple fronts, and a finish line that nobody can identify. This is the guerilla environment in which today’s online marketer operates.

There are tools for the battle, of course. The question is: How do you efficiently find new consumers in today’s online jungle.

One option that’s achieving big victories is Panoramic from Adfusion. Here’s what makes a Panoramic ad different from – and more effective than – the other online advertising tools out there.

Instead of relying on a consumer to initiate a search to find you, or hoping you somehow find that golden needle in the digital haystack, a Panoramic ad starts with a traffic driver that pulls your target consumer in. Only people interested in what you are doing take the “plunge” to look at your actual Panoramic ad.

The Panoramic ad combines a variety of elements in a “content” environment that immediately puts consumers at ease: They feel like they’re learning because they are, and they’re making their own decisions on whether to keep interacting or not. These content elements include:

Video or videos
A Panoramic ad is usually anchored by one or more video assets, to serve consumers who like their information presented visually.

Custom-written article
Nothing conveys information like a well-written story. This article informs consumers about your product, destination or service; creates the need and desire to know more; and offers click opportunities for more details.

View the full article here.

Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.