As the digital marketing community in APAC opens up to adopting programmatic solutions into their marketing mix, we are proud to announce another recent intergration aimed to boost our RTB offerings for advertisers and publishers alike.
Innity now connects MediaMath’s DSP to Innity’s YieldOne SSP, allowing advertisers to bid into a larger pool of inventories in the region, while opening up opportunities for YieldOne publishers to sell their localized inventories to a massive group of advertisers. Besides this recent integration with MediaMath, we are also connected to Google, Turn, and Criteo!
Watch this space as we announce more of our efforts to expand both brand and publisher’s reach in the region! :)