Recently established in June, The Vocket is a hyperlocal content curation website that compiles a collection of captivating viral content catered for the local audience. Despite being a fresh hyperlink in the address bar, TheVocket has expanded their audience pool tremendously within a short period. We talked to Mohd Fazreen, founder of the site about the experiment turned success.
Name: Mohd Fazreen Bin Jasni
Can you tell us a little about The Vocket and how it got started?
The Vocket actually came from the idea to let those interested in digital media publishing to have a chance to learn what is it all about. We started from zero and those who decided to participate were given equal chance and freedom to come out with their personal taste of preferences in terms of article presentation.
How do you stand out from the other Entertainment sites out there?
We have enough of negative information presented by many other media. At The Vocket, we hope to come out with positive and inspiring information and share the latest news with our audience (in a positive way) because we want The Vocket to bring joy to our audience.
What are the main challenges faced by you in this highly dynamic online media ecosystem?
Our main challenge is to remain relevant. We treat The Vocket as a business. A business is like cycling a bike. Once we stop cycling we fall.
What’s the best tip you’d like to give to new and aspiring new publishers?
Don’t be a copycat. You can get inspired by others but never copy others.
What role does Innity play in your business and how has it helped?
Innity helps The Vocket to connect with premium advertisers. One thing that we love working with Innity is that they are enable to create creative and engaging campaigns for our readers.
Where do you see The Vocket in 3 years time and what do you hope to achieve?
I would like to see The Vocket become the simplest website in Malaysia and main source of inspiration for people. We want to make more people happy by reading The Vocket.
If your website had a superhero mascot, what would you call it and what superpowers would it have?
We would like to call it as Vocketman with superpowers to defeat our competitors.