This month, we are pleased to feature Indonesia’s biggest entertainment site, KapanLagi, as Innity’s Publisher of the Month. KapanLagi began operations since August 2003 and the site focused on infotainment news. The website receives more than 6 million readers each month! We are honored to interview the site’s General Manager of Digital Creative, Mr. Sunjoyo. S to learn more about the popular site.
Name: Mr. Sunjoyo. S
Position: General Manager of Digital Creative
1.) Can you tell us a little about Kapanlagi and how it got started?
When first conceived by Steve Christian and Eka Wiharto in 2003, the goal was to build an internet technology company that would change the content consumption landscape. As mobile phone users began reaching critical mass in Indonesia, KapanLagi.com seized the opportunity to provide entertainment for these individuals. From its humble beginning as a five-person team consisting of mostly engineers, KapanLagi.com has now grown to become one of the largest homegrown Internet companies in Indonesia with 500+ employees today. Along the way, new destinations in a variety of verticals were created including Bola.net (devoted to sports enthusiasts), Vemale.com (devoted to topics of interest to women), Otosia.com (devoted to automotive online media news), and Merdeka.com (our flagship news site).
In 2014, KapanLagi.com embarked on a new beginning through a merger with Fimela Network, founded by Ben Subiakto and Dian Mulyadi. Fimela Network is a lifestyle beauty network that operates Fimela.com (a glamorous online beauty and fashion destination), Sooperboy.com (devoted to all aspects of a man’s lifestyle), and Muvila.com (devoted to movie enthusiasts).
Combined, this network of popular online destinations is now known as KLN : KapanLagi Network and stand as a symbol for creativity, innovation, and perseverance. With offices currently in Jakarta, Malang and Yogyakarta, and a readership of over 40 million per month, KLN is only getting started. We believe that great ideas need great people. As such, KLN will continue to groom young talent to give them early opportunities to create something significant and meaningful. This talented workforce along with the firm belief that “Your ideas can change people’s lives” will ensure that the company will continue to grow and make an impact both locally and globally.
2.) What is your strategy to stand out from your competitors?
We spread our wings with different verticals targeting different segments of readers.
3.) What are the main challenges faced by you in this highly dynamic online media ecosystem?
To continue to innovate at breakneck speed and deliver clear added value to our readers and clients
4.) Any words of wisdom you’d like to share with new and aspiring new publishers?
Stay humble, stay foolish. It remind us where we are from, and will keep us constantly on our toes.
5.) What role does Innity play in your business and what do you like most about working with Innity?
Innity is a valued partner of KLN. The ads are creative and visually attractive.
6.) Where do you see Kapanlagi in 3 years time and what do you hope to achieve?
KLN is to became one of the leading Internet Company in Indonesia with both local and regional reach and impact.
7.) If your website had a superhero mascot, what would you call it and what superpowers would it have? would it have?
Tony Stark. No natural physical superpower, make things happen through brainpower and innovation.