January 2016: Innity’s Featured Publisher of the Month

January 2016: Innity’s Featured Publisher of the Month


This month, it’s our pleasure to introduce one of our partner publisher from Taiwan, The News Lens (TNL),  an independent news site based in Taiwan and Hong Kong which offers news from around the world and within mainland China. What we love about TNL is they provide not only facts, but also diverse perspectives on the site. The News Lens also publishes its own news and analysis, with different versions (Taiwan, Hong Kong, International and Asean). One of the founder, Mario Yong has shared his thoughts on how he and his team build the site. Read the full interview below.



Name: Mario Yang
Position: Content Director

1.) Can you tell us a little about The News Lens and how it got started?

TNL is an online media platform that provides a variety of views and information. It was founded in June 2013, and the platform went live on 1st of August, 2013. The two founders of TNL are Mario Yang and Joey Chung. Both of them are in charge of content and business respectively. Our goal is to be Asia’s leading mainstream media to provide insightful and diverse information ranging from politics, finance, social, to arts and lifestyle.


2.) What is your strategy to stand out from your competitors?

What makes TNL special is the editorial direction. Every editor of TNL has their own strength in specific fields and they will create and compile important news in each respective field for readers to easily absorb all the news effectively.


3.) What are the main challenges faced by you in this highly dynamic online media ecosystem?

There are two challenges – human resource; and technology.
There is no doubt that we need talented individuals to create good content for our readers. Technology does help our editors a lot in creating content but we still need more human resource to consistently come up with interesting stories and articles.
As for the technical part, we hope we can capture our readers’ preferences, reading habits and their online interaction accurately.


4.) What can you share with us about building content for the site?

There are two important elements for building high traffic and meaningful content: current news and trends.
We have to make sure we are able to immediately find the suitable author to write articles or reviews related to current events that happened within the week.
Additionally, we need to constantly be in tuned to the latest trending topics to be in the know of possible upcoming events, so that we can manage to provide and arrange relevant reviews and news for them.

5.) Any words of wisdom you’d like to share with new and aspiring new publishers?

Read more, think more.


6.) Other than your own, what are your favourite websites out there?
請問除了你們的網站之外, 你還有欣賞哪個資訊網嗎? 他們的網站有什麼讓你覺得值得去學習的呢?

VOX、Buzzfeed、NowThis News,非常棒的解釋新聞、病毒式內容,以及有趣的影音。
VOX, Buzzfeed, NowThisNews are great online media sites because they are excellent in giving informative news, viral content and interesting videos.


7.) What role does Innity play in your business and what do you like most about working with Innity?
請問Innity 對於你們來說扮演了怎樣的角色? 與 Innity 合作,最讓你們滿意的地方是什麼?

Innity offers a wide range of advertising formats which enables us to offer more products from our website. What makes us happy to work with Innity is the creativity of their advertising formats and their ability to connect websites.

8.) Where do you see The News lens in 3 years time and what do you hope to achieve?

To become Taiwan and Asia’s Top mainstream media.

Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.