Introducing one of our favorite publisher, Tantannews, a site that provides updated and hot news to online readers. It is a growing information site as you can always find their articles through social media. From news to entertainment, from market trends to food hunting, anything you would like to know, you can definitely find it there. The project leader of Tantannews, Carson Lee shared more about the site with us! Read on below!
Name: Carson Lee
Position : Project Leader
1.) Can you tell us a little about Tantannews and how it got started?
Tantannews was founded in 2013 by two young ambitious men. They quickly recruited talented writers who were passionate in sharing and searching for news to be shared on Tantannews. In January 2015, Tantannews evolved into an online media where they created their own articles and reported the latest news. We wanted to create a brand new information platform for Malaysians.
2.) What is your strategy to stand out from your competitors?
For Tantannews, we always ensure that our articles contain six main elements – trending topics, swift publication, freshness, high quality, personalization, and originality.
There are indeed many news sites nowadays, and in order to stand out from them, we believe a great news site must create original and high quality content. Most of the sites out there are mostly focused in getting the latest information but they forget about the importance of creating original and quality content.
Furthermore, we are also focused on exploring innovative and unique ways to write sponsored articles that allow the brand’s message to be seamlessly integrated into the site for better consumption by the reader.
We have a very unique and personalised voice. Every editor of Tantannews has a distinctive image and style, and we leverage on that to interact with our readers via social media to maintain a good relationship with them.
3.) What are the main challenges faced by you in this highly dynamic online media ecosystem?
Since 2013, there are many sites out there plagiarizing articles and sharing them on social media to make a quick buck. All of these sites will get a good number of visitors as many of the articles are plagiarized from other websites. In fact, this might have a bad effect on readers as they will be consuming content without proper verification or properly analysing the accuracy and quality of the information. This is a very unhealthy trend.
Hence, we have to put in huge efforts to protect the intellectual property of the articles and increase the content quality among users. This is a long battle thus we will need a lot of cooperation and support from online users and brand advertisers as well.
4.) What can you share with us about building content for the site?
In Tantannews, the mission of our editorial team is to ensure that readers will always have the latest news and stories to read. The editorial team definitely plays a very important role in our site. Let me share with you a story that happened in August during the China- Tianjin explosion incident. Our editors were woken up by the news at 3am and went straight to work to report and update readers on the incident. Our passionate and responsible team works all year around to make sure readers are updated. It can get rather exhausting but receiving support and encouragement from our readers and partners mean the world to us to continue to strive forward.
5.) Any words of wisdom you’d like to share with new and aspiring new publishers
First of all, I’m sure we all know the power of Facebook. It changed the whole world and the lifestyle of the people. People are willing to share everything on Facebook and they can even connect with long lost friends and family.
As a new online media site, we need a lot of good quality articles to share among our readers to educate and inform them and to impact society as a whole. As with traditional media, we as an online media, have to be responsible to provide accurate and high quality content to our readers.
6.) Other than your own, what are your favourite websites out there?
We personally think that the websites in Taiwan are great role models to learn from. TEEPR for example, successfully positioned their brand and stood out in the online media industry. TEEPR is listed Top20 in Taiwan and Malaysia by Alexa, and their Facebook Page has more than 1.5 million followers. What’s unique about the website is that they monitor the internet for the trending and hottest videos from the world and edit them by providing subtitles to the videos for their readers to understand. Because of this, they attracted a lot of people to follow their page.
7.) What role does Innity play in your business and what do you like most about working with Innity?
Innity 为谈谈网的销售团队之一，协助将我们的内容与强项推荐给商家，进而达到双赢。我们希望Innity 能够为谈谈网带来更丰厚的业绩，让谈谈网有足够的资源继续攀登另一高峰。
Innity is one of our sales arms which helps us to promote our website to potential brand advertisers. With the partnership with Innity, we hope to bring Tantannews to a whole new level in online media industry.
8.) Where do you see Tantannews in 3 years time and what do you hope to achieve?
First of all, in the next 3 years, we will actively focus on research and development in order to create an effective and advanced information platform to our readers. Our goal is to become a website that completely creates original articles as well as focus on two-way information flow rather than just a one-way flow.
9.) If your website had a superhero mascot, what would you call it and what superpowers would it have?
We actually own a mascot called Ah Lan Mao. You can refer to the link to take a look at our mascot: https://www.facebook.com/i.am.ahlanmao/?fref=ts . It is energetic, creative, and knowledgeable on the latest places to eat, drink, play or any lifestyle tips. However, it is not a superhero and doesn’t have any superpowers. If Ah Lan Mao had superpowers, we hope it has a pair of x-ray eyes that can detect and predict the type of content that a reader would like to read, haha!