Bonjour! This month we feature South East Asia’s leading fashion and lifestyle magazines – Marie France Asia. Launched in 2013, Marie France Asia aims to bring trendy and new fashion news to all style-savvy audience in the region.
The site not only shares fashion tips but also articles on beauty, health, travel, design and food to their readers. Through unique and personal editorial content, tips, ideas and honest opinion, Marie France Asia offers a real insight into the contemporary world of women in Asia. This month, we invited Adeline from Marie France Asia to share with us on building and maintaining the popular site.
Name : Adeline Koh
Designation : Senior Business Development Manager
1.) Can you tell us a little about Marie France Asia and how it got started?
Marie France is an iconic print magazine in France. It has just celebrated its 70 years in 2014. When Reworld Media took over the title, we digitised the magazine and it became really popular in France. We managed to hit more than 1 million visits and 5 million page views within a year. We decided to bring the digital format to Asia Pacific, revamping it to Marie France Asia.
2.) What is your strategy to stand out from your competitors?
Content. We use highly comprehensive content to engage readers. Our articles are written from an Asian perspective without losing its sophisticated, and quirky French DNA.
For advertisers, we do have formulas that will help them to achieve their objectives that are being set out. Objectives such as page view, click through and acquisition. We pride ourselves as a performance-based media.
Last but not least, we are a team of sincere, smart, fun and highly dynamic people who just want to do the best for our readers and clients. Without good people, the best of strategy will just fall flat.
3.) What are the main challenges faced by you in this highly dynamic online media ecosystem?
I think starting out was really tough because there are already a few strong digital female publishers locally. It took us a while to find our niche and grooves. Another main challenge was that people were confused because of our namesake.
4.) What can you share with us about building content for the site?
Marie France Asia is about feeling good inside and out, so it’s never shallow. Editors look for trends and popular topics on social media for instance but always keep in mind that the content has to be curated, insightful and relevant to our local audience.
5.) Any words of wisdom you’d like to share with new and aspiring new publishers?
You are now a media! What’s not to like about that? Keep doing what you’re doing.
6.) Other than your own, what are your favourite websites out there?
Definitely our sister website, asia.be.com. They churn out really edgy and fun articles. You should check it out. Okay, something not our own. Tasteofcinema.com for their interesting take in the movie genre and whowhatwear.com for their fashion content.
7.) What role does Innity play in your business and what do you like most about working with Innity?
Innity plays an important role in our business by bridging gaps that we may lack, such as the multitudes of rich media displays that they have on both desktops and mobile. They are a breeze to work with, really nice and helpful people to collaborate with us during campaigns.
8.) What is Marie France Asia’s vision for the future of media and what does Marie France Asia hope to achieve in the coming years?
We hope to be able to replicate what Marie France had achieved in France. To be the well-loved female website for generations to come.
For advertisers, we hope to be the go-to female portal for them to reach out to their target audience by constantly engage them using content and then retarget with custom publishing.
9.) If your website had a superhero mascot, what would you call it and what superpowers would it have?
A yoga goddess! She is gorgeous and healthy, it’s a real superpower to feel good inside and out.