On 12th November 2013, SETN launched and became the very first Taiwan online media platform to collaborate with local TV broadcasters. SETN integrated international and local news with different aspects including politics, social, technology, lifestyle, entertainment, breaking news, live news, videos, features stories and more. We are pleased to have had the opportunity to interview SETN’s Director, Ms Alice Hung, to know more about their site.
Name: ALICE HUNG
1.) Can you tell us a little about SETN and how it got started?
SETN is the first Taiwan online media that integrates live news, interactive content, local community and breaking news. We are professionals and always stay positive to provide high quality content to our users using our multi-screen technology. Most importantly, we provide accurate, fair and new perspectives of on the news, events, and shows that we report on.
2.) What is your strategy to stand out from your competitors?
We always keep our content original. We created 5 sections – drama, entertainment, music, finance and news. With our original content and advanced media technology, we managed to grow rapidly within 1 year where we have a lot of readers from both local as well as China.
3.) What are the main challenges faced by you in this highly dynamic online
The biggest challenge is that, in this information overload internet era, news and stories are relatively easy to obtain. Nevertheless, we still think that there is room for improvement on the content. We are also concerned on how to increase readership by building relevant content for them.
4.) What can you share with us about building content for the site?
To create a news article, we normally go with the usual content with an image. However, we need to adapt to the rapid changes of reading habits among our readers and also the different needs from various communities. Hence, we will need to add in more dynamic videos to attract people. We found out that when it comes to creating original content, we need to consider and include few perspectives to make the content interesting and interactive.
5.) Any words of wisdom you’d like to share with new and aspiring new
Be professional. Maintain a high quality of content and also have media ethics
6.) Other than your own, what are your favourite websites out there?
請問除了你們的網站之外, 你還有欣賞哪個資訊網嗎? 他們的網站有什麼讓你覺得值得去學習的呢?
Mashable and BuzzFeed. We want to learn from both of these sites as they are really good at producing refreshing and original content.
7.) What role does Innity play in your business and what do you like most
about working with Innity?
請問Innity 對於你們來說扮演了怎樣的角色? 與 Innity 合作,最讓你們滿意的地方是什麼?
We are pleased to work with Innity because they have a variety choices of ad formats and a high standard of quality content.
8.) Where do you see SETN in 3 years time and what do you hope to
To become the leading Chinese news media in 3 years!