[Video] Intro to Programmatic

[Video] Intro to Programmatic

What is programmatic?  To put it simply, it uses technology to automate the ad buying and selling process with the speed, scale, and precision that humans can’t achieve manually.

However, we understand that reading about lengthy articles on programmatic can get dreary and boring! *yawns* 

Hence, here’s a short video of our resident programmatic guru, Daryl Tan, patiently trying to explain Programmatic to your average layperson. We’ll be putting up more videos on programmatic so watch out for those!

Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.