What is programmatic? To put it simply, it uses technology to automate the ad buying and selling process with the speed, scale, and precision that humans can’t achieve manually.
However, we understand that reading about lengthy articles on programmatic can get dreary and boring! *yawns*
Hence, here’s a short video of our resident programmatic guru, Daryl Tan, patiently trying to explain Programmatic to your average layperson. We’ll be putting up more videos on programmatic so watch out for those!