Now that video and mobile are dominating, with Chinese New Year coming around, brands get the opportunity to reach and engage with their audiences in different and creative ways.
Also, when it comes to CNY ads in Asia, there’s always a chance where you’ll cry while watching an ad at times. They will hit you emotionally with a moral lesson at the end. (so, prepare some tissues!)
BBDO Beijing – Dove Chocolate
The film expresses the change in their mother and daughter relationship as they grow older and culminates in a touching reunion where Dove chocolate helps to express their love.
Maxis – Money That Grandma Owes Me
The video ad promotes the fact that Maxis is giving away a complimentary set of plantable red packets to the first 300 customers who make any purchases at the Maxis online store during the CNY period and ending the ad with an emotional twist.
Blippar – Happy Lunar New Year (AR Campaign)
Since Augmented Reality became a thing; in this CNY, Blippar took that as an advantage to create a campaign that is playful and innovative by adding a fun modern twist to promote the use of their product.
Uber – Lion Dances on Demand
Uber focused the campaign on the user experience and the holiday, pushing the service as an advertisement. Uber is an app to call for a ride, but this time, users could call for a lion dance using their Uber account!
Burberry – A Lunar New Year Gift Campaign
To highlight some of the products to their audience in China, Burberry used WeChat as a way to connect customers to their brand. Users could shake, swipe and tap on their phones to unwrap a variety of digital presents.