We’re excited to feature one of our amazing partners who are experts in producing sports-related content. SiamSport is a leading sports and leisure site in Thailand that covers all types of sport events around the world. This is why the site attracts a broad range of sport lovers, as it’s quite rare to find similar sites in Thailand that covers sports such as kick boxing, football, tennis, golf and even motorsports too. Get to know more about them through our interview below!
Name : Somchart Boonwitaya
Position : Director of Revenue Management
1.) Can you tell us a little about Siamsport and how it got started?
Siamsport is a Thai sports media with contents covering every angle of sport matters. Since we launched in 2000, we have seen the change in readership from offline to online hence we strive to continuously improve our content for our readers in the digital space.
2) Who are your targeted audience/readers?
Any Thais who love both local and global sport content.
3.) What is your strategy to stand out from your competitors?
Our content is very reliable, original, and promptitude. We have 200 reporters across Thailand and 5 reporters across the world covering all sports related news and events.
4.) What are the main challenges faced by you in this highly dynamic online media ecosystem?
The fast changing user behaviors, technological advancements, and global platforms domination are the main challenges. We need to adapt extremely fast by using data to understand our audiences better.
5.) What can you share with us about building content for the site? What kind of topic that your audience would like to explore the most or discuss the most?
We have a data driven content strategy in place to create and improve our content and we give the ownership of data to the editorial team. English Premier League has always been the most discussed topic until the past few years where we have noticed a trend of local sport content (like boxing or Thai Premier League) getting more popular.
6.) Any words of wisdom you’d like to share with new and aspiring new publishers/forum?
Content, Creativity, and Connect. Know and understand what they want. Think outside the box. Know where they are. Your brand will be at the top of mind.
7.) Other than your own, what are your favourite websites out there? And why?
Bbc.com sports section for their very unique content in that they often look at things at different angles like no other. Mashable.com for its latest digital trends and the easiness of content consumption. Buzzfeed for its ability to produce content that young audience love.
8.) What role does Innity play in your business and what do you like about working with Innity so far?
To help optimize our inventories and increase our revenue. Innity has the latest technology which help make life easier for publishers.
9.) Where do you see Siamsport in 3 years time and what do you hope to achieve?
To connect with all Thai sport lovers regardless of their ages and genders through our exceptional content, and by creating new sport products our readers would love.