[May 2018: Top Creative] Have You Watched the Jurassic World 2?

[May 2018: Top Creative] Have You Watched the Jurassic World 2?

Advertiser: United International Pictures
Agency: Mindshare Malaysia
Product: Innity Mobile Spin+

United International Pictures has launched a campaign to raise awareness for its new movie release – Jurassic World 2.

One of the latest products of Innity, Mobile Spin+, had been used to run the promotional campaign for the movie release. Mobile Spin+ is an overlay ad with a spinnable display that resembles a disc at the bottom of the ad. The ad format was able to grab users’ attention while triggering their interest to interact with the ad unit as it comes with a call-to-action button that prompts them to spin the ad unit for more content on the movie. Once users have clicked on the disc, the ad would enlarge and expand into a full-page overlay ad with more information regarding the ad campaign.

To provide users with a better understanding on the new movie, United International Pictures has included a full trailer of the movie as well as the movie release details on the overlay ad. Moreover, once users click on the overlay ad, they will be directed to a micro-site which consists of all the information of the new movie.

Click on “Jurassic World 2” if you want to experience the ad unit for yourself.

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Innity is the leading digital media network in APAC that provides interactive online marketing platforms and technologies for advertisers and publishers. We believe in leveraging on the power of digital marketing services and creative technologies to drive measurable results for our clients and convert their audiences into consumers.