Entries Published On May, 2011
KLM’s In-Flight Dance Party to Miami: A Social Media Tale
By Christopher Heine (external source) KLM Royal Dutch Airlines wants a collective audience on Facebook (194,000 “likes” currently) and Twitter (122,000 followers) of 1 million by August, while ratcheting up promotions on both sites. An inspirational marketing story is partially responsible for the company setting its sights that high. The national airline was set to launch …