After a month of nominations, submissions and voting, the 16 winners of the DiGi WWWoW Awards were finally revealed on 12 July 2011, in an extravaganza that brought together some of the big players in the Malaysian Internet scene under one roof.
Since the nomination began at the end of April 2011, the DiGi WWWoW Awards has been a viral buzzword. The hashtag #digiwwwow has been tagged thousands of times, the award name generated 2.77 million results on Google search, and the wwwow.my website has recorded over 520,000 visitors and 2.6 million page views. In just two months after the call for public submission, the organisers received 5,192 submissions of nominations, while the canvassing of votes by the nominees resulted in 228,588 votes cast.
According to DiGi’s Head of Marketing Services, Sulin Lau, “The idea behind holding the awards was for all of us to celebrate the Internet in Malaysia. At DiGi, we wanted to pay tribute to ordinary Malaysians who are doing extraordinary things online – from publishing their own opinions, producing their own TV shows, starting new businesses, or mobilising the power of the Internet for good causes.”
The DiGi WWWoW Awards was the first people’s choice Internet awards for Malaysians by Malaysians which was a collaborative project with ASTRO, Era.fm, Hitz.fm, Google, Yahoo!, MSN, Nuffnang, Lowyat.net, Malaysia Airlines, Mudah.my, Flickr, Karangkraf, Says.my, Exabytes, Innity, Malaysian Digital Association (MDA), and Peugeot.
Prior to the start of the award show, DiGi organized a little contest where participants had to run around scanning QR Codes pasted around the venue to complete a bingo. The 1st, 3rd, and 26th entry walked away with a sleek Samsung Galaxy Tab, sponsored by Innity, which were given away by our Marketing Communications Manager during the event.