Entries Published On August, 2011
Things You Need To Know About Cost Per Engagement (CPE)
CPC, CPA, CPM – We’re pretty sure by now all of you are exceptionally acquainted with these existing models, especially if you’re in the online media biz. But what about CPE? Despite being only introduced in 2005, CPE has been progressively gaining favorability among advertisers and publishers alike due to its unique capability of measuring …