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Entries Published On September, 2011

Innity in Insights   September 29, 2011

How Online Advertising Incentives Influence Brand Perception

Derived from MediaPost; written by Laurie Sullivan. Brand messages and incentives make consumers pay attention to ads, according to a recent study. In fact, combining the two strategies increases interaction by 91% and brand perception by 38%, as well as improved recall and purchase intent, according to findings from KN Dimestore and SocialVibe released Monday. While …

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